Affirm expands payment options via Chrome autofill feature

Published 12/08/2025, 14:22
Affirm expands payment options via Chrome autofill feature

SAN FRANCISCO - Affirm (NASDAQ:AFRM), the $23.5 billion fintech company whose stock has surged nearly 190% over the past year, announced Tuesday it is expanding its collaboration with Google Pay by making its payment options available through Chrome’s autofill feature on desktop browsers. According to InvestingPro data, the company has shown remarkable growth with revenue increasing 42.5% year-over-year.

The integration allows U.S. consumers to access Affirm’s pay-over-time options directly from Chrome’s autofill dropdown menu, building on Affirm’s initial Google Pay integration from early 2024.

Users selecting Affirm through the autofill feature will undergo an eligibility check before choosing from biweekly or monthly payment plans. The plans range from four biweekly payments to monthly installments extending up to 24 months, with interest rates starting at 0% APR for purchases between $35 and $30,000.

"By integrating Affirm with autofill on Chrome, we can deliver payment choice and flexibility seamlessly and at scale," said Vishal Kapoor, SVP of Product at Affirm.

Consumers will have the option to link their Affirm account with Google Pay for faster checkout on future purchases. The feature will be automatically activated for merchants without requiring integration efforts on their part.

According to the company’s statement, Affirm does not charge late or hidden fees on any of its payment plans.

The expanded partnership aims to reach more consumers through Chrome, which serves as a platform for over a billion shopping activities daily, according to the press release statement.

In other recent news, Affirm has announced a partnership with New Look Vision Group to offer flexible payment options for Canadian customers. This collaboration enables shoppers at optical retailers such as New Look Eyewear and Vogue Optical to split their purchases into biweekly or monthly payments. Additionally, Affirm has teamed up with Xsolla to provide gamers in the United States with similar flexible payment options for game purchases and in-game content. In another development, Affirm has extended its capital partnership with Moore Specialty Credit Platform through 2027. This extension continues a relationship that has seen Moore invest nearly $5 billion in Affirm’s assets since 2017. On the financial front, RBC Capital has raised its price target for Affirm to $75, citing expectations of GAAP operating profitability by fiscal year 2026. However, Needham has maintained a Hold rating on Affirm, expressing concerns about potential revenue challenges if Walmart transitions to a competitor. These recent developments highlight Affirm’s ongoing efforts to expand its payment solutions and strengthen its financial partnerships.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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