Aflac enhances life insurance with legacy planning tool

Published 06/05/2025, 14:04
Aflac enhances life insurance with legacy planning tool

COLUMBUS, Ga. - Aflac Incorporated (NYSE: AFL), a prominent supplemental health insurance provider with a market capitalization of $57.37 billion and a healthy P/E ratio of 16.4, has announced an expansion of its partnership with technology firm Empathy. According to InvestingPro data, the company maintains exceptional financial stability with a current ratio of 8.35, indicating strong ability to meet short-term obligations. Starting July 1, Aflac will integrate Empathy’s LifeVault service into its group term life insurance offerings, at no extra cost to eligible new and existing certificate holders.

LifeVault is a digital platform designed to simplify legacy planning, providing users with tools to create and manage essential end-of-life documents. The service includes a last will and testament, advance health care directive, power of attorney, and funeral directive, aiming to make the process more accessible and alleviate the emotional and financial stress on families during difficult times.

This move follows the initial collaboration between Aflac and Empathy in July 2024, which brought Empathy’s loss support service to Aflac customers. The integration of LifeVault into Aflac’s portfolio is seen as a step towards offering more comprehensive care to its members. The company’s commitment to shareholder value is evident in its 41-year streak of consecutive dividend increases, currently offering a 2.19% yield.

Aflac Senior Vice President Scott A. Beeman emphasized the importance of planning for end-of-life events in advance, stating that the addition of LifeVault aims to provide peace of mind and better financial and emotional protection for families.

Empathy’s Co-Founder and CEO, Ron Gura, expressed that embedding their technology within financial institutions like Aflac is central to transforming how people prepare for and experience loss.

Aflac, a Fortune 500 company with a history of nearly seven decades, is recognized for its commitment to policyholders and has been included in the World’s Most Ethical Companies and Fortune’s World’s Most Admired Companies lists. InvestingPro analysis reveals the company maintains a "GOOD" overall financial health score, with particularly strong cash flow metrics. Discover more insights and 8 additional ProTips about Aflac’s performance in the comprehensive Pro Research Report, available exclusively to InvestingPro subscribers. Empathy, serving over 40 million people in North America, is known for its partnerships with leading U.S. life insurance carriers and its significant venture funding.

The information for this article is based on a press release statement.

In other recent news, Aflac Incorporated reported its first-quarter 2025 earnings, revealing a slight miss in both earnings per share (EPS) and revenue. The company announced an adjusted EPS of $1.66, which fell short of the anticipated $1.68. Revenue was reported at $3.4 billion, significantly below the forecasted $4.26 billion. Despite the revenue shortfall, Aflac demonstrated strong capital management by repurchasing $900 million in shares. The company’s U.S. net earned premiums increased by 1.8%, while Japan experienced a 5% decline. Aflac is investing in new product launches in Japan to strengthen its market position. Looking forward, Aflac expects 2025 sales to surpass those of 2024, with a focus on capital deployment and growth in Japan’s insurance market. Additionally, Aflac’s strategic priorities include maintaining strong premium persistency and leveraging technology for growth.

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