Alaska Airlines and Bank of America launch premium travel card

Published 20/08/2025, 11:06
Alaska Airlines and Bank of America launch premium travel card

SEATTLE - Alaska Airlines (ALK), which has seen impressive revenue growth of 27.8% over the last twelve months and currently holds a market capitalization of $6.6 billion, partnered with Bank of America to unveil the Atmos Rewards Summit Visa Infinite card on Wednesday, offering a range of benefits targeted at global travelers. According to InvestingPro analysis, the airline is currently trading below its Fair Value, suggesting potential upside for investors.

The new premium card, which carries a $395 annual fee, features a Global Companion Award that allows cardholders to book award travel for a companion at a reduced points cost. Cardholders can earn up to two such awards annually, usable across Alaska Airlines, Hawaiian Airlines, oneworld alliance and other global partners in any class of service.

The card offers 3x points on eligible dining, foreign purchases, and Alaska and Hawaiian Airlines purchases. Cardholders also receive eight Alaska Lounge passes annually and can earn status points at a rate of one point for every $2 spent on purchases, plus 10,000 bonus status points annually beginning with their first card anniversary.

Other benefits include waived partner award booking fees, free checked bags for up to six guests, preferred boarding, waived same-day flight change fees, and an instant $50 voucher for flight delays exceeding two hours.

"The Atmos Rewards Summit card sets a new bar for what a premium travel card can be," said Brett Catlin, vice president of loyalty, alliances and sales at Alaska Airlines, in a press release statement. The airline’s strategic focus on premium products comes as it maintains strong financial health, with InvestingPro data showing profitable operations and a favorable PEG ratio of 0.52, indicating attractive valuation relative to growth. For detailed analysis of Alaska Airlines and 1,400+ other stocks, investors can access comprehensive Pro Research Reports through InvestingPro.

For a limited time, new cardholders can earn 100,000 bonus points after spending $6,000 within the first 90 days of account opening.

The launch coincides with Alaska Airlines’ enhanced loyalty program, Atmos Rewards, which renames miles as "points" and elite-qualifying miles as "status points." The airline’s existing Alaska Airlines Visa Signature card will be rebranded as the Atmos Rewards Ascent Visa Signature card. This strategic move comes as the company demonstrates strong performance, with a remarkable 63.3% return over the past year. Additional insights and financial metrics are available through InvestingPro, including multiple ProTips and comprehensive valuation analysis.

In other recent news, Alaska Air Group Inc. reported strong financial results for the second quarter of 2025. The company achieved earnings per share of $1.78, surpassing the forecast of $1.54. Additionally, Alaska Air posted revenue of $3.7 billion, slightly exceeding the expected $3.65 billion. These results highlight the company’s strong performance in the quarter. Despite the positive earnings and revenue figures, the stock experienced a decline in after-hours trading. This reaction was influenced by investor concerns regarding the company’s future guidance and broader market conditions. The financial community continues to monitor these developments closely.

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