Alaska Airlines to offer free Wi-Fi to Atmos Rewards members from 2026

SEATTLE - Alaska Airlines (NYSE: ALK), which has delivered an impressive 63% return to investors over the past year and maintains a GOOD financial health rating according to InvestingPro, announced Wednesday it will provide free Wi-Fi to all members of its Atmos Rewards loyalty program starting in 2026, expanding a benefit previously available only to T-Mobile customers.

The airline, currently valued at $6.6 billion and showing strong revenue growth of 28% in the last twelve months, named T-Mobile as the presenting partner for this new offering, which will be available on Starlink-equipped aircraft. The rollout of the ultra-fast Wi-Fi service will begin in 2026 across Alaska’s regional, narrowbody and widebody fleet, with completion expected by 2027. (Get deeper insights into ALK’s growth trajectory with InvestingPro, which offers exclusive analysis and 7 additional key ProTips.)

T-Mobile customers who are also Atmos Rewards members will receive additional benefits, including a seamless, ad-free sign-on experience, with more exclusive perks to be announced later this year, according to the press release.

"This collaboration goes beyond a typical sponsorship — it’s a shared commitment between two hometown leaders focused on delivering more value, innovation and ease to travelers across the Pacific Northwest and beyond," said Mike Katz, President of Marketing, Strategy and Products at T-Mobile.

Atmos Rewards is the recently enhanced loyalty program that combines Alaska Airlines’ Mileage Plan and Hawaiian Airlines’ HawaiianMiles. Membership is free and passengers will be able to log in or sign up to access the Wi-Fi service at no cost.

When the installation is complete, Alaska Airlines claims it will provide the most flights from Seattle-Tacoma International Airport offering gate-to-gate low-latency, high-bandwidth Wi-Fi exclusively for program members.

The announcement builds on the existing partnership between Alaska Airlines and T-Mobile (NASDAQ:TMUS), which has provided free inflight connectivity to T-Mobile customers since 2014.

In other recent news, Alaska Air Group Inc. reported impressive financial results for the second quarter of 2025, with earnings per share reaching $1.78, exceeding the forecasted $1.54. The company’s revenue also surpassed expectations, totaling $3.7 billion compared to the anticipated $3.65 billion. Despite these strong financial outcomes, the stock experienced a decline in after-hours trading, influenced by the company’s future guidance and market conditions. In another development, Alaska Airlines, in collaboration with Bank of America, introduced the Atmos Rewards Summit Visa Infinite card. This premium travel card, which carries a $395 annual fee, offers a Global Companion Award, allowing cardholders to book award travel for a companion at a reduced points cost. Cardholders can earn up to two such awards annually, redeemable across Alaska Airlines, Hawaiian Airlines, the oneworld alliance, and other global partners. These recent developments highlight Alaska Airlines’ strategic moves to enhance its financial performance and offer added value to its customers.

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