Allbirds expands global reach with three new distribution deals

SAN FRANCISCO - Sustainable footwear brand Allbirds, Inc. (NASDAQ:BIRD), currently valued at $84.7 million in market capitalization, announced Wednesday it has signed three new distribution agreements across Eurasia, expanding its international presence as part of its long-term growth strategy. The company’s stock has shown strong momentum with a 50% gain year-to-date, despite facing revenue challenges with a 23.6% decline in the last twelve months.

The company has partnered with Beosport for the Balkans (effective January 2026), 911 Fashion for Israel (effective October 2025), and Tradist Distribution for Turkiye and Central Asia (effective July 2025).

These new partnerships bring Allbirds’ total global distribution deals to 16, according to the company’s press release statement.

"Our strategic decision to transition to a distributor model in international geographies is proving to be highly successful," said Annie Mitchell, CFO of Allbirds. "Over the past 18 months, we have partnered with world-class distributors and extended our brand reach with a profitable operating model." According to InvestingPro’s financial health assessment, however, the company faces challenges with cash burn and analysts anticipate continued sales decline in the current year.

Beosport, founded in 1996 and based in Belgrade, Serbia, is a retail and distribution company for premium sportswear, footwear, and lifestyle brands in Southeast Europe.

911 Fashion, established in 2001 in Tel Aviv, is a GOTS certified fashion and lifestyle distribution company with 35 retail locations across Israel.

Tradist Distribution, headquartered in Istanbul, specializes in distributing premium lifestyle, footwear and bag brands across Turkiye, Eastern Europe, and Central Asia.

Allbirds, founded in 2015, is known for its sustainable approach to footwear design, using materials like Merino wool, tree fiber and sugarcane in its products.

In other recent news, Allbirds Inc. reported its Q1 2025 earnings, revealing a net revenue of $32 million, which slightly exceeded the midpoint of its guidance. The company experienced an 11% improvement in its adjusted EBITDA loss, now at $19 million, while its gross margin decreased by 210 basis points to 44.8%. Allbirds also announced the establishment of a $75 million asset-based revolving credit facility with Second Avenue Capital Partners, enhancing its financial flexibility. Additionally, the company has launched an At-the-Market (ATM) program with TD Cowen to potentially sell up to $50 million of Class A common stock shares.

In terms of strategic expansion, Allbirds has entered into exclusive distribution agreements to extend its reach into Central and South America, as well as Southern Europe. Kiwi Life Group and Trendy King will handle distribution in these regions, aligning with Allbirds’ goal of long-term growth. The company is also preparing for significant product launches, with more than 15 new footwear styles set to debut in mid-July. Looking ahead, Allbirds projects full-year 2025 net revenue between $175 million and $195 million, with expectations for a return to top-line growth in Q4 2025.

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