AMC and CJ 4DPLEX to expand 4DX and SCREENX theatres

Published 26/03/2025, 18:06
© Reuters

HOLLYWOOD, Calif. - AMC Entertainment (NYSE:AMC), the world’s largest movie exhibition company with annual revenue of $4.64 billion, and CJ 4DPLEX, a notable cinema technology firm, have announced a partnership to introduce 65 new SCREENX and 4DX theaters across the United States and Europe. According to InvestingPro analysis, AMC currently operates with a significant debt burden of $8.28 billion, making this expansion a crucial strategic move. The first of these premium format theaters are set to open this summer in the U.S., with a full rollout expected by 2027.

The deal includes 40 4DX theaters, which offer a multisensory viewing experience with motion seats and environmental effects, and 25 SCREENX theaters, which provide an immersive 270-degree panoramic experience by extending scenes onto the auditorium walls. These additions are aimed to enhance the movie-going experience with state-of-the-art technology.

This expansion is a strategic move for AMC, which operates around 900 theaters and 10,000 screens globally, to offer innovative and premium experiences to its 225 million annual guests. With a gross profit margin of 13.83%, the company faces profitability challenges, making premium offerings increasingly important. The collaboration also signifies a significant milestone in CJ 4DPLEX’s global growth, increasing its premium screen count to over 1,200 locations worldwide. For detailed financial analysis and additional insights, InvestingPro subscribers can access comprehensive reports covering AMC’s financial health and growth prospects.

Adam Aron, Chairman and CEO of AMC Entertainment, emphasized the company’s commitment to embracing technological innovation to redefine movie enjoyment for its customers. Jun Bang, CEO of CJ 4DPLEX, expressed excitement about the partnership, highlighting it as a testament to the growing popularity of the company’s formats.

The announcement comes at a time when both companies are preparing to showcase a lineup of major film releases in the new formats, including titles from Warner Bros., Marvel Studios, Paramount Pictures, Lionsgate, Universal Pictures, and Sony Pictures.

This initiative is part of the ongoing evolution of the cinema industry, which is increasingly focusing on differentiated and premium theatrical experiences to attract audiences. The information for this article is based on a press release statement.

In other recent news, Amcor plc has made significant strides in its merger with Berry Global Group, with shareholders from both companies approving the merger, and clearing the US antitrust hurdle. This merger is expected to create a leading entity in consumer and healthcare packaging solutions, with anticipated synergies of approximately $650 million. Additionally, Amcor priced $2.2 billion in senior unsecured notes to finance the merger, which includes various interest rates and maturities. The notes are subject to special mandatory redemption if the merger is not completed within a specific timeframe.

Meanwhile, National CineMedia announced the reintroduction of an annual dividend of $0.12 per share and plans to accelerate advertising growth, as discussed at its 2025 Investor Day. The company also unveiled Bullseye, a new AI-driven solution to enhance advertising campaigns. On the analyst front, Benchmark maintained its Hold rating on AMC Entertainment, recognizing the company’s strong fourth-quarter performance and strategic initiatives. These developments reflect the companies’ ongoing strategic efforts and financial maneuvers.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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