AMC Theatres launches new XL format in Kansas

Published 29/04/2025, 12:10
© Reuters

LEAWOOD, Kan. - AMC Theatres (NYSE:AMC), the world’s largest movie theater chain currently trading at $2.72 per share with a market capitalization of $1.17 billion, has introduced its first XL at AMC auditoriums, a new Extra-Large Format (XLF) viewing experience, at two locations in the Kansas City area. The newly opened XL at AMC auditoriums, situated in Olathe and Overland Park, Kansas, feature wall-to-wall screens measuring at least 40 feet wide and are equipped with 4K Laser projection technology.

The XL at AMC experience is designed to offer moviegoers the opportunity to see major blockbusters on some of the largest non-Premium Large Format (PLF) screens. This initiative is part of the company’s AMC Go Plan, aiming to enhance the cinematic experience with innovations such as luxury seating, advanced projection capabilities, and new food and beverage options.

In addition to the visual upgrade, each XL at AMC auditorium will have distinctive branding, including a branded entry and an identifiable XL logo next to showtimes on AMC’s website and mobile app, simplifying the process for guests to locate these screenings.

AMC anticipates expanding this new offering to up to 50 locations throughout the United States by the end of 2025. Adam Aron, Chairman and CEO of AMC Theatres, expressed enthusiasm for the launch, stating that the XL at AMC is a step forward in the company’s commitment to redefine the movie-going experience. According to InvestingPro data, the company faces significant financial challenges with a total debt of $8.3 billion and negative free cash flow of $296 million in the last twelve months.

AMC Entertainment Holdings, Inc. operates around 900 theaters and 10,000 screens globally, generating annual revenue of $4.64 billion, continuing to drive innovation in the industry with its premium formats, recliner seats, diverse content offerings, and customer engagement through loyalty programs and digital platforms. InvestingPro analysis reveals 12 additional key insights about AMC’s financial position and market performance, available to subscribers. Get the complete picture with InvestingPro’s comprehensive research report, part of their coverage of over 1,400 US stocks.

The information for this article is based on a press release statement from AMC Entertainment Holdings, Inc.

In other recent news, AMC Entertainment reported a notable downturn in its first-quarter box office revenue, which fell 11.6% year-over-year to $1.42 billion. This decline follows a record-setting fourth quarter in 2024, where AMC achieved $1.3 billion in revenue and an AEBITDA of $164.8 million. Despite the challenging start to 2025, AMC experienced a significant boost from the success of "A Minecraft Movie," marking its most successful weekend in 2025 and the second-largest April weekend since 2019. This film’s performance exceeded industry predictions and supports a positive outlook for AMC’s box office potential moving forward.

Additionally, AMC has announced an expansion of its partnership with IMAX Corporation to introduce IMAX with Laser technology at over 180 locations across the United States. This initiative is part of AMC’s ongoing strategy to enhance its premium offerings. In a similar vein, AMC and Dolby Laboratories will expand their Dolby Cinema locations by 40 theaters, increasing their footprint by nearly 25% by the end of 2027. Benchmark analysts have maintained a Hold rating on AMC stock, citing the current box office environment and expected financial results as reasons for caution.

AMC’s strategic moves, including the introduction of IMAX with Laser and the expansion of Dolby Cinema, are aimed at enhancing the moviegoing experience and driving future attendance. The company remains optimistic about the potential of premium formats to draw audiences, as highlighted by AMC Chairman and CEO Adam Aron. These developments indicate AMC’s commitment to investing in innovative technology and providing superior cinematic experiences.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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