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NASHVILLE - American Rebel Holdings, Inc. (NASDAQ:AREB), a small-cap company with a market value of $9.28 million, announced Tuesday it has secured its largest-ever opening order for its American Rebel Light Beer as the brand enters the Mississippi market. According to InvestingPro data, the company faces significant financial challenges with negative EBITDA of -$12.56 million in the last twelve months.
The company has partnered with Clark Beverage Group, Inc. to distribute both 16 oz and 12 oz cans throughout Mississippi, according to a press release statement. The order represents the largest initial distribution agreement in the company’s history.
"Mississippi doesn’t just align with our brand - it lives it," said Andy Ross, CEO and Founder of American Rebel Holdings in the announcement.
Jeff Brasher, Vice President - Alcohol MS at Clark Beverage Group, added: "Clark Beverage Group is honored to bring American Rebel Light Beer to Mississippi. This is a beer that resonates with our communities."
The Mississippi launch follows the beer’s introduction to eleven other states since September 2024, including Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, and Virginia. This expansion comes as the company faces a challenging period, with revenue declining by 36.78% and operating with negative gross profit margins of -6.8%.
American Rebel Light Beer is described as a Premium Domestic Light Lager with 100 calories, 3.2 carbs, and 4.3% ABV per 12 oz serving. The company states the beer is made with all-natural ingredients without corn, rice, or sweeteners.
American Rebel Holdings, which began as a manufacturer of branded safes and personal security products, has expanded into the beverage market with its American Rebel Light Beer.
The distribution agreement was finalized after Mississippi’s regulatory approval of the American Rebel Light label. Financial terms of the agreement were not disclosed.
In other recent news, American Rebel Holdings has made notable financial and strategic moves. The company entered into a secured note purchase agreement with Streeterville Capital for $5.47 million, with a portion of the proceeds deposited at Lakeside Bank. This agreement includes a 10% annual interest rate and allows for monthly redemptions by Streeterville Capital starting six months post-issuance. Additionally, American Rebel Holdings secured $450,000 through promissory notes from five investors, with net proceeds of $315,000 aimed at general working capital and potential legal matters.
In terms of product expansion, American Rebel Light Beer is broadening its reach through a new distribution partnership with North Florida Sales, targeting the Jacksonville, St. Augustine, and Lake City markets. The company continues its nationwide expansion efforts, following a successful sponsorship at the NHRA 4-Wide Nationals, with plans to enhance its distribution network further. CEO Andy Ross is actively promoting the brand through concerts at the Charlotte Motor Speedway, coinciding with the Coca-Cola 600 NASCAR weekend. These developments are part of American Rebel’s strategy to strengthen its market presence and financial position.
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