Apple TV+ scores record 81 Emmy nominations, led by Severance

LOS ANGELES - Apple TV+ has earned a record 81 Emmy Award nominations for the 77th Emmy Awards, with "Severance" leading all television series with 27 nominations, according to a press release issued Tuesday. This achievement comes as Apple, currently valued at $3.13 trillion and maintaining a GOOD financial health score according to InvestingPro, continues to expand its presence in the streaming industry.

The psychological thriller "Severance" received nominations in major categories including Outstanding Drama Series and acting nods for Adam Scott, Britt Lower, and Patricia Arquette. Meanwhile, freshman comedy "The Studio" made history with 23 nominations, the most ever for a first-season comedy series.

Apple TV+ became the only network to secure multiple nominations in both the Outstanding Comedy and Drama Series categories. "Slow Horses" and "Shrinking" joined "Severance" and "The Studio" as Apple’s top program nominees.

The streaming service also garnered the most acting nominations of any network or studio this year with 31 performance nods across its programming slate. Notable acting nominations include Harrison Ford’s first-ever Emmy nomination for "Shrinking," Gary Oldman for "Slow Horses," and Jake Gyllenhaal for "Presumed Innocent."

"The Gorge" earned Apple its first Outstanding Television Movie nomination, while documentaries "Deaf President Now!" and "Bono: Stories of Surrender" also received recognition.

The Television Academy announced the nominations Tuesday. Winners will be revealed at the Creative Arts ceremonies on September 6 and 7, with the Primetime Emmy Awards ceremony scheduled for September 14, 2025.

Since its launch in November 2019, Apple Original films, documentaries and series have accumulated 580 wins and 2,761 award nominations, according to the company’s press release. With annual revenue of $400.37 billion and strong profitability metrics, Apple’s content investment strategy appears to be paying off. Investors can access detailed analysis and 13 additional key insights through InvestingPro’s comprehensive research reports. The company is scheduled to report its next earnings on July 31, 2025, which may provide further insight into its streaming division’s performance.

In other recent news, Apple has announced a $500 million commitment with MP Materials to purchase American-made rare earth magnets and establish a new recycling facility in California. This multiyear deal includes plans to develop magnets specifically for Apple products and aims to secure a domestic supply of rare earth materials. In another development, TF International Securities analyst Ming-Chi Kuo reports that Apple will utilize Samsung Display’s crease-free display solution for its foldable iPhone, set for mass production in the second half of 2026. Fine M-Tec is projected to be a key supplier for this initiative, shipping components starting in the first quarter of 2026.

Moreover, Apple’s market share in China’s smartphone market was reported at 13.9% in the second quarter of 2025, according to the International Data Corporation. Globally, Apple ranked second in smartphone shipments with a 15.7% market share, shipping 46.4 million units in the same period. Citi has maintained its Buy rating for Apple stock with a price target of $240, adjusting its iPhone unit sales forecast to 45 million units for the June quarter and 50 million for the September quarter. The investment bank cites tariff pauses and promotions in China as factors for the revised June quarter forecast.

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