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SUMMIT, N.J. - Aterian, Inc. (NASDAQ:ATER), currently trading at $0.98 with a market capitalization of $7.86 million, announced Wednesday the introduction of Squatty Potty Wipes, marking the company’s first venture into consumable products. The wipes are now available for purchase in the United States on Amazon.com and the brand’s website, following their late August release in the United Kingdom. According to InvestingPro analysis, the company maintains impressive gross profit margins of 60%, suggesting potential for strong returns from this new product line.
The new product line features pH balanced, alcohol-free wipes made with 100% plant-based fibers. According to the company’s press release, the wipes are hypoallergenic, dermatologically tested, and safe for sensitive skin including those prone to eczema.
Arturo Rodriguez, Chief Executive Officer of Aterian, stated that the wipes "will generate a higher contribution margin than many of our hard goods and electronic products," adding that the company expects the quality to "generate life-long repeat customers." This focus on higher-margin products comes at a crucial time, as InvestingPro data shows the company faces challenging market conditions with projected revenue decline for fiscal year 2025.
The wipes are available in various bundle options with pack counts of 18 and 50, starting at $9.99. Aterian also offers a travel pouch option designed for on-the-go use.
The product launch is part of Aterian’s strategy to expand its presence in the consumables market. The company indicated plans to further develop its consumable offerings in 2025 under its Healing Solutions brand in the health and beauty sector.
Aterian, which sells across major online marketplaces including Amazon, Walmart, and Target, owns several consumer brands including Mueller Living, PurSteam, hOmeLabs, and Photo Paper Direct, in addition to Squatty Potty.
The information in this article is based on a press release statement from Aterian, Inc. For deeper insights into Aterian’s financial health, valuation metrics, and growth prospects, investors can access comprehensive analysis through InvestingPro, which offers detailed research reports covering over 1,400 US stocks, including ATER.
In other recent news, Aterian, Inc. reported a decrease in revenue for the second quarter of 2025, with net revenue dropping to $19.5 million from $28 million in the same quarter the previous year. The company also recorded an adjusted EBITDA loss of $2.2 million, a notable shift from a gain of $200,000 in the second quarter of 2024. Additionally, Aterian has amended its existing Credit and Security Agreement with Midcap Funding IV Trust, reducing the minimum liquidity covenant to $5.0 million. This amendment will remain effective during a specified Minimum Liquidity Covenant Reduction Period. Furthermore, Aterian has expanded its market presence by launching several of its brands on BestBuy.com. Products from hOmeLabs, Squatty Potty, PurSteam, Mueller Living, and Photo Paper Direct are now available on the electronics retailer’s website. These developments reflect Aterian’s ongoing efforts to navigate financial challenges and expand its distribution channels.
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