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LONDON - Audioboom (AIM: BOOM), a leading global podcast company, has announced a partnership with Sounder to incorporate artificial intelligence (AI) into Showcase, its global advertising marketplace. This integration is set to enhance ad targeting and brand safety for advertisers using the platform.
Showcase will leverage AI to identify specific topics within podcasts, allowing for precise ad placements that align with relevant brands. This contextual targeting aims to provide increased value for both advertisers and content creators. Additionally, the AI will offer guidance on brand safety and suitability, ensuring that ad campaigns match a brand’s values and risk tolerance.
The integration is expected to scale up, with Sounder’s technology being applied to over 8,000 podcasts, translating to more than 10 billion impressions available through Showcase this year. Following a significant revenue growth of over 56% in 2024 for Showcase, the addition of AI capabilities is anticipated to further propel the expansion of Audioboom’s automated marketplace.
Stuart Last, CEO of Audioboom, expressed enthusiasm for the partnership, stating that the combination of Showcase and Sounder will bring substantial value to their advertisers and podcast creators. He highlighted that AI is poised to enhance their platform significantly in the coming years, catering to the sophisticated needs of their global blue-chip brand partners.
The move underscores Audioboom’s commitment to advancing its ad-tech and monetization platform, which supports a content business offering commercial, distribution, marketing, and production services for a network of premium podcasts. These include partnerships with notable podcasts such as ’F1: Beyond the Grid’, ’True Crime Obsessed’, and ’The Tim Dillon Show’.
Audioboom’s reach spans North America, Europe, Asia, and Australia, distributing content through various channels including Apple (NASDAQ:AAPL) Podcasts, Spotify (NYSE:SPOT), and Amazon (NASDAQ:AMZN) Music. The company is recognized as the fourth largest podcast publisher in the US according to Triton Digital.
This strategic development is based on a press release statement and reflects Audioboom’s ongoing efforts to enhance its advertising offerings within the rapidly evolving podcast industry.
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