AWS launches GameLift Streams for seamless game streaming

Published 06/03/2025, 18:06
© Reuters

SEATTLE - Amazon Web Services (AWS), a subsidiary of Amazon.com, Inc. (NASDAQ: AMZN), has introduced Amazon GameLift Streams, a new feature designed to provide developers with a fully managed service for streaming games. The announcement comes as Amazon, currently valued at $2.15 trillion, continues to leverage its strong financial position, with InvestingPro data showing an impressive 11% revenue growth over the last twelve months. This addition to the Amazon GameLift service allows for high-quality, low-latency gaming experiences across a multitude of devices, including PCs, phones, tablets, and smart TVs.

Amazon GameLift Streams eliminates the need for developers to invest in streaming infrastructure or modify their games significantly for streaming purposes. The service supports streaming at 1080p and 60 frames per second, and it is accessible via any WebRTC-enabled browser. This capability is aimed at enabling developers to rapidly reach a wider audience and enhance engagement and sales.

The service operates on AWS’s extensive cloud network, allowing developers to stream from six AWS Regions and scale their streaming capacity based on player demand. Developers can choose from a variety of GPU instances to find the optimal price performance for their needs. This expansion aligns with Amazon’s robust financial health, earning a "GOOD" overall rating from InvestingPro, which highlights the company’s strong cash flows and moderate debt levels. According to InvestingPro analysis, 11 additional key insights about Amazon’s financial performance are available to subscribers.

Several customers, including Bandai Namco Entertainment Inc., Jackbox Games, Ludeo, and Xsolla, are already utilizing Amazon GameLift Streams. For instance, Jackbox Games can now deliver full game experiences to smart TVs and other devices, potentially opening up new monetization avenues. Xsolla is leveraging the service to enhance its cloud gaming capabilities with Amazon GameLift Streams, allowing for scalable deployment and seamless platform integrations.

Amazon GameLift Streams also facilitates the deployment of on-demand game demos, which can help grow fan bases by providing instant access to game previews on websites, in ads, or during live streams. Ludeo, for example, has used the service to achieve significantly higher engagement rates with its interactive game highlights.

Furthermore, Amazon GameLift Streams aids developers in speeding up their game testing processes. By streaming game builds instead of requiring downloads, developers can collect feedback more efficiently and reduce the risks associated with code and intellectual property theft.

The service also supports streaming of immersive virtual worlds that extend game brands, as demonstrated by Bandai Namco Entertainment Inc.’s use of Amazon GameLift Streams for its Gundam franchise metaverse platform.

Amazon GameLift, which includes Amazon GameLift Servers, is already supporting the delivery of demanding games by developers worldwide. The service has been benchmark tested to handle up to 100 million concurrent users for a single game. With a gross profit margin of nearly 49% and return on equity of 24%, Amazon continues to demonstrate strong operational efficiency. For deeper insights into Amazon’s financial metrics and growth potential, investors can access the comprehensive Pro Research Report available on InvestingPro, which provides detailed analysis of the company’s performance among 1,400+ top US stocks.

This announcement is based on a press release statement from Amazon Web Services. For further information, interested parties can visit the Amazon GameLift Streams and AWS News Blog web pages.

In other recent news, Nine Energy Service has restructured its Board of Directors, reducing the number of members from eight to six by year-end. As part of this reshaping, Ms. Julie Peffer and Mr. Richard Burnett have been appointed as new directors, with Mr. Scott E. Schwinger taking on the role of Chairman. Meanwhile, Amazon has formed a new group dedicated to agentic AI under the leadership of AWS executive Swami Sivasubramanian, aiming to explore its potential as a significant business venture. Additionally, Amazon has launched updated Alexa devices powered by AI models from Anthropic, a startup in which Amazon invested $8 billion. GE Vernova and AWS have entered a strategic agreement to expand data centers and promote sustainable energy, focusing on reducing carbon emissions and enhancing grid reliability. This partnership will also explore onshore wind development projects and leverage AWS’s cloud services for GE Vernova’s digital innovation. Furthermore, Tesla has seen a rise in premarket trading, buoyed by a 21% increase in February car registrations in the UK, despite recent declines in Europe and China.

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