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SCOTTSDALE, Ariz. - Axon (NASDAQ:AXON), the $55.65 billion security technology leader with impressive 60.58% gross margins, introduced a new, lighter body camera on Monday designed specifically for retail and healthcare workers facing increasing workplace violence and theft. According to InvestingPro data, the company has shown strong momentum with a 32.41% revenue growth in the last twelve months.
The Axon Body Workforce Mini (ABW Mini) weighs under 100 grams, making it 25% smaller and lighter than the company’s current cameras while maintaining durability, according to a press release statement.
The new device features two-way voice communication, panic button activation, and over 12 hours of battery life. It also includes a front-facing LED matrix display that signals when recording is active and can be customized with different colors and animations.
"Every worker deserves to go home safe," said Josh Isner, President of Axon. "With Axon Body Workforce Mini, we’ve taken the same connected technology trusted in public safety and reimagined it for today’s frontline."
The company cited CDC data showing healthcare workers make up 10% of the U.S. workforce but suffer nearly half of all nonfatal workplace injuries from violence. A 2024 study referenced in the announcement found retailers using body cameras experienced a 37% average reduction in incidents of violence and verbal abuse.
The device connects to Axon’s operating system, allowing organizations to route alerts, store footage securely, and share evidence with law enforcement when necessary.
The ABW Mini will enter early deployments in the U.S. and Canada in the first half of 2026, with general availability expected by mid-year. International expansion will follow, the company said.
Axon, formerly known as TASER International, has expanded beyond its original focus on law enforcement to provide security technology for various sectors including healthcare, retail, and other industries with frontline workers. The company’s expansion strategy has driven its stock up 79.3% over the past year, though current valuations suggest the stock may be trading above its Fair Value. Get access to Axon’s comprehensive Pro Research Report, along with 1,400+ other detailed company analyses, exclusively on InvestingPro.
In other recent news, Axon Enterprise has announced its plan to acquire Prepared, an AI-powered emergency communications firm. This acquisition aims to enhance Axon’s capabilities in 911 call analytics, with Prepared’s technology supporting over 1,000 agencies across 49 states. While the financial terms were not disclosed, estimates suggest the deal could be valued at approximately $800 million. In related developments, Axon has appointed Todd Morgenfeld to its board of directors, expanding the board from ten to eleven members. Morgenfeld will also serve on the Audit Committee and the Mergers and Acquisitions and Capital Structure Committee.
Analysts have shown positive sentiment toward Axon Enterprise following these developments. JMP Securities reiterated its Market Outperform rating with a price target of $825, while Needham maintained a Buy rating with a target of $870, citing the Prepared acquisition as a key factor. TD Cowen also reiterated a Buy rating, setting a price target of $925, expressing confidence in Axon’s growth prospects, including AI initiatives and international expansion. These ratings reflect ongoing confidence in Axon’s strategic direction and growth potential.
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