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NEW YORK - BARK (NYSE:BARK), the dog-focused omnichannel brand currently trading at $0.86 per share, announced Monday the launch of "BARK in the Belly," a new premium dog food line with all profits pledged to combat canine hunger through the company’s BARK Gives program. According to InvestingPro data, BARK maintains strong liquidity with a current ratio of 1.55 and impressive gross profit margins of 62.19%, positioning it well for this expansion.
The new product line, launching August 26 to coincide with National Dog Day, features two high-protein recipes with chicken and beef as primary ingredients. The formulations also include prebiotics, probiotics, and nutrients targeting hip, joint, and heart health, according to the company’s press release. This product expansion comes as InvestingPro analysis shows BARK’s stock is currently trading below its Fair Value, suggesting potential upside opportunity despite a challenging year that saw a 50.73% decline in share price.
BARK stated it will donate food and resources quarterly to shelters and rescues nationwide, with results to be tracked through an online "Impact Tracker" that will show how many bowls have been filled through the initiative. Dog owners can nominate shelters and rescues for support through the company’s website.
As part of its "Co-Owned by Dogs" brand evolution, BARK also announced the appointment of Hendrix, a three-legged rescue dog from St. Croix now living in Orlando, as the company’s first "Chairdog." The canine representative will reportedly participate in quarterly leadership meetings to provide input on business priorities including product development and charitable giving.
"Now that BARK is officially Co-Owned by Dogs, it only made sense that their first act would be serving up food that’s delicious by dog standards, but also ensures no dog goes hungry," said Matt Meeker, Co-Founder and CEO of BARK, in the statement.
The new dog food will initially be available on BARK’s website before expanding to Amazon and Chewy in the fall. The company plans to add toppers, treats, and dental products to the line over the coming year. While analysts forecast a 15% revenue decline for FY2026, InvestingPro subscribers can access 18 additional key insights and a comprehensive Pro Research Report that provides deeper analysis of BARK’s growth strategy and market position.
In other recent news, BARK Inc. reported its Q1 2025 earnings, revealing a revenue of $102.9 million, which exceeded analyst forecasts ranging from $99 million to $101 million. However, the company posted an earnings per share of -$0.02, slightly missing the anticipated -$0.01. Additionally, BARK has successfully completed the migration of its subscription base to Ordergroove’s platform and Shopify’s eCommerce engine. This migration includes the company’s recurring revenue operations, which processed 13 million direct-to-consumer orders in fiscal year 2025. These operations represent hundreds of millions in recurring revenue across BARK’s product lines, including BarkBox, Super Chewer, and BARK Bright. Despite the revenue beat, the company’s stock experienced a minor pre-market decline.
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