BATM launches revamped brand to align with strategy

LONDON - BATM Advanced Communications Limited (LSE:BVC; TASE:BVC), a key player in network infrastructure, cybersecurity, and diagnostic technologies, today unveiled a comprehensive rebranding initiative. The move is designed to better reflect the company’s strategic focus on its foundational strengths and to streamline its operations into three divisions: BATM Networks, BATM Cyber, and BATM Diagnostics.

The new brand identity, which includes a refreshed company logo, aims to encapsulate the essence of BATM’s services—resilient solutions that aim to connect and protect on a global scale. With a heritage of innovation and security, the rebranding represents BATM’s commitment to adaptability and excellence in the face of future challenges.

Alongside the visual transformation, BATM has also refined its corporate purpose, mission, and vision. The company’s purpose is now defined as "Accelerating technology to connect and protect the world," with a mission to "build frontier technologies that solve real-world challenges" and a vision for "a future where technology is used to connect, protect and advance our world."

CEO Moti Nagar expressed enthusiasm about the rebrand, emphasizing the shared values of connection and protection that unite the company’s divisions. He highlighted the rebrand as a celebration of BATM’s evolution and a reinforcement of the company’s commitment to addressing real-world problems through technology.

The rebranding marks a pivotal moment for BATM as it continues to execute its strategy to focus on network infrastructure, cybersecurity, and diagnostics. Nagar expressed confidence that this step, along with other strategic initiatives, would support the company’s objectives.

This announcement is based on a press release statement and contains forward-looking statements that reflect the current views and estimates of BATM’s management. These statements are subject to various risks and uncertainties that could cause actual results to differ materially from those projected. BATM does not commit to updating any forward-looking statements or to report any deviations from these statements.

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