Beijing KUKE Music partners with People’s Music Publishing House

BEIJING - Beijing KUKE Music Co., Ltd. (NYSE:KUKE), a micro-cap music education company with a market capitalization of $57.56 million, has formed a strategic partnership with People’s Music Publishing House, China’s national music publishing institution, according to a press release issued Monday. According to InvestingPro data, the company faces significant challenges with revenue declining 35.55% over the last twelve months.

The companies signed multiple agreements following discussions between KUKE Chairman Yu He and People’s Music Publishing House President Du Yongshou, focusing on global music collaboration, support for young Chinese musicians, and digital music ecosystem development. This strategic move comes as KUKE seeks to strengthen its position, with InvestingPro analysis revealing the company operates with a moderate debt level and faces short-term liquidity challenges.

As part of the collaboration, the organizations launched the "Young Chinese Musicians Support Program," which will provide emerging artists with album production, global distribution, and performance opportunities.

The partnership also includes plans to work with Huawei Music and China Media Group (CMG) Cloud Listening to develop integrated music data solutions and intelligent distribution models. The companies intend to leverage artificial intelligence to enhance content recommendation, user experience, and copyright management.

"This partnership marks a milestone in complementary strengths and collaborative innovation," said Yu He, KUKE Music’s Chairman.

Du Yongshou, President of People’s Music Publishing House, stated that KUKE Music’s international platform and digital expertise would help "unlock new market opportunities and deliver premium Chinese music to audiences worldwide."

The companies plan to hold regular progress meetings to implement cooperation details and expand collaboration in music education and AI-driven copyright management.

KUKE Music describes itself as China’s premier classical music service platform with extensive global copyright resources, while People’s Music Publishing House, founded in 1954, is China’s largest national professional music publishing authority.

In other recent news, Kuke Music Holding Limited has regained compliance with the New York Stock Exchange’s listing standards. The NYSE confirmed that Kuke met the necessary market capitalization and shareholders’ equity requirements, which means the below compliance indicator will no longer be displayed for the company’s shares. Additionally, Kuke Music has entered into a partnership with Great Wall Motor (GWM) to integrate a customized in-car music application in GWM’s intelligent electric vehicles. This collaboration will initially focus on GWM’s WEY brand vehicles, utilizing KUKE’s classical music library and AI algorithms within GWM’s Coffee OS smart cockpit system. The partnership aims to deliver personalized music experiences for drivers of GWM’s new energy vehicles. These developments reflect Kuke’s strategic move to explore automotive partnerships, expanding its presence in the intelligent vehicle market.

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