Best Buy and IKEA partner to launch shop-in-shop concept in select stores

Published 31/07/2025, 13:38
© Reuters.

MINNEAPOLIS/CONSHOHOCKEN - Best Buy Co. (NYSE:BBY), a prominent player in the Specialty Retail industry with $41.45 billion in annual revenue, and IKEA U.S. announced Thursday they will pilot a new retail partnership this fall, bringing IKEA products into select Best Buy locations across Florida and Texas. According to InvestingPro data, Best Buy maintains a solid market position with a $13.9 billion market capitalization and offers investors a substantial 5.78% dividend yield.

The collaboration will feature 1,000-square-foot IKEA spaces within 10 Best Buy stores, showcasing kitchen and laundry room settings that integrate Best Buy appliances with IKEA furnishings. This marks the first time IKEA products will be available through another U.S. retailer. For detailed analysis of Best Buy’s strategic initiatives and financial outlook, investors can access comprehensive research through InvestingPro, which offers exclusive insights and over 30 additional key metrics.

"With this partnership, we get to combine technology and design and show shoppers what’s truly possible in their home like never before," said Patrick McGinnis, chief merchandising officer at Best Buy.

The pilot program will include stores in five Florida locations (Boynton Beach, Daytona Beach, Lakeland, Melbourne, and Waterford Lakes) and five Texas locations (Alamo Ranch, Hulen, Humble, Mesquite, and South Austin).

Two locations – Lakeland, Florida and Alamo Ranch, Texas – will also serve as pick-up points for IKEA online orders, allowing customers to collect most IKEA products at these Best Buy stores at no additional cost.

IKEA staff will be present in these shop-in-shop locations to assist with planning and ordering home furnishing solutions, while Best Buy employees will provide guidance on electronics and appliances.

"This partnership between IKEA and Best Buy is about making great design and functionality more accessible for the many," said Rob Olson, chief operation officer at IKEA U.S.

The announcement comes as both retailers seek new ways to adapt to changing consumer shopping preferences. According to the press release statement, the collaboration aims to create a more convenient shopping experience by combining Best Buy’s appliance expertise with IKEA’s home furnishing solutions. Best Buy’s financial health is rated as FAIR by InvestingPro, with the company maintaining dividend payments for 23 consecutive years, demonstrating its commitment to shareholder returns while pursuing strategic growth initiatives.

In other recent news, Best Buy has announced several significant developments. The company reported the departure of Damien Harmon, its Senior Executive Vice President, effective July 18, with plans to distribute his responsibilities among the CEO and other executives. Best Buy also appointed Neal Sample, previously with Walgreens, as its new chief digital and technology officer. Meanwhile, former CTO Brian Tilzer has left the company after contributing to the development of apps and AI technology.

On the financial front, UBS adjusted its price target for Best Buy to $90, maintaining a Buy rating, but expressed concerns over first-quarter results and future comparable sales. Piper Sandler downgraded Best Buy’s stock rating to Neutral, citing a lack of growth catalysts for sales or earnings. These recent changes and evaluations reflect the company’s ongoing strategic adjustments and market challenges.

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