BKNG stock soars to all-time high of $5397.19 amid robust travel demand

Published 27/05/2025, 14:34
BKNG stock soars to all-time high of $5397.19 amid robust travel demand

In a remarkable display of resilience and growth, Priceline.com Inc. (BKNG) stock has reached an all-time high, touching a price level of $5397.19. With a substantial market capitalization of $173.5 billion and an impressive gross profit margin of 86.6%, this milestone underscores the company’s strong performance in the travel industry, which has seen a significant rebound as global travel restrictions ease and consumer confidence returns. According to InvestingPro, the company maintains a perfect Piotroski Score of 9, indicating exceptional financial strength. Over the past year, Priceline.com Inc. has witnessed an impressive 41.7% return in its stock price, reflecting investor optimism and the company’s strategic initiatives to capitalize on the resurgence of travel demand. The all-time high represents not just a peak for the past 52 weeks but also the highest price point the stock has ever achieved, signaling a robust outlook for the company’s future. For deeper insights into BKNG’s valuation and 13 additional exclusive ProTips, consider exploring InvestingPro, which offers comprehensive analysis through its detailed Pro Research Report.

In other recent news, Booking Holdings (NASDAQ:BKNG) has seen several updates from analysts following its recent financial results. UBS increased its price target for Booking Holdings to $5,750, maintaining a Buy rating, highlighting the company’s diversified global presence and strategic expansion beyond its core lodging business. The company reported a 9% growth in alternative accommodations listings and a 45% surge in air ticket sales. Tigress Financial also raised its price target to $6,100, emphasizing Booking Holdings’ advancements in artificial intelligence and its robust financial position. Meanwhile, Benchmark set a new price target of $6,000, praising the company’s better-than-expected profitability and stable outlook for leisure travel demand.

Cantor Fitzgerald adjusted its price target to $4,440, noting that Booking Holdings surpassed Wall Street’s gross bookings and EBITDA estimates. Despite macroeconomic uncertainties, the company has broadened its full-year 2025 earnings guidance range. JPMorgan raised its price target to $5,360, citing stable global leisure travel demand and healthy growth in forward bookings. Analysts across the board have expressed optimism about Booking Holdings’ ability to navigate economic challenges, supported by its diversified business model and strategic investments in AI.

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