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MOUNTAIN VIEW, Calif. - Bloomreach announced Tuesday a new partnership with Snowflake AI Data Cloud that will allow businesses to activate enterprise data across marketing channels. The integration enables companies to connect customer data stored in Snowflake with Bloomreach’s AI-powered marketing solutions. Snowflake, with a market capitalization of $72 billion and impressive revenue growth of 27.5% over the last twelve months, has emerged as a leading player in the data cloud space.
The native Snowflake integration, which is already available, securely synchronizes customer attributes, event data, and product catalogs from Snowflake into Bloomreach’s platform. This connection aims to help marketing teams utilize customer data more effectively for personalization efforts.
"Bloomreach and Snowflake are coming together to bridge the gap between data infrastructure and marketing innovation," said Meera Murthy, General Manager and Vice President of Product at Bloomreach Engagement, according to the company’s press release.
The integration allows marketing teams to power Bloomreach’s Loomi AI agents with customer and product intelligence, automate campaign triggers based on Snowflake events, and deliver personalization using updated data. It also includes selective import capabilities to protect sensitive information.
Bloomreach currently provides personalization services to approximately 1,400 brands worldwide, including American Eagle, Sonepar, and Pandora. Snowflake (NYSE:SNOW) serves more than 11,000 companies globally with its AI Data Cloud platform.
The partnership represents a technical integration between two established enterprise software providers, combining Bloomreach’s marketing automation capabilities with Snowflake’s data infrastructure. Based on InvestingPro’s Fair Value analysis, Snowflake appears slightly overvalued at current levels, though the stock trades with strong momentum near its 52-week high. For deeper insights into Snowflake’s valuation and growth prospects, investors can access the comprehensive Pro Research Report available on InvestingPro.
In other recent news, Reka AI has raised $110 million in a new funding round, increasing its valuation to over $1 billion. This funding was backed by notable investors such as Nvidia and Snowflake, marking a significant increase from its previous valuation of about $300 million. Meanwhile, Snowflake has seen a series of developments, including Citizens JMP raising its stock price target to $260 from $245, maintaining a Market Outperform rating. This reflects continued confidence in Snowflake’s capabilities as a cloud data platform company.
Additionally, Snowflake has appointed Chris Niederman as the Senior Vice President of Alliances & Channels, bringing over 30 years of experience to lead its global partner ecosystem. Analyst firm Truist Securities reiterated its Buy rating on Snowflake, citing strong survey results and potential growth momentum for its data cloud offering. Similarly, Stifel also maintained its Buy rating, focusing on Snowflake’s momentum in data engineering and science capabilities, while noting that newer product strategies are conservatively not expected to contribute significantly to revenue yet. These developments highlight the ongoing activities and strategic movements within Snowflake and its associated entities.
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