BranchOut Food hires Jesse Thomas as Chief Brand Officer

BEND, Ore. - BranchOut Food Inc. (NASDAQ: BOF), known for its GentleDry™ dehydration technology, announced today the appointment of Jesse Thomas as its new Chief Brand Officer. Thomas, the Founder & CEO of Picky Bars, brings extensive experience in scaling direct-to-consumer (DTC) brands and is expected to lead BranchOut’s brand and marketing strategy.

Thomas’s appointment comes as BranchOut seeks to enhance its DTC business and grow its presence in branded retail, private label, and industrial ingredient channels. His previous success at Picky Bars, which includes growing a substantial subscriber base and a multimillion-dollar e-commerce business, aligns with BranchOut’s goals to expand its high-margin revenue streams through e-commerce and subscription models.

Eric Healy, CEO of BranchOut Food, expressed confidence in Thomas’s ability to connect with consumers and drive growth. Healy emphasized Thomas’s proven track record and his anticipated role in expanding the company’s digital channels.

With Thomas at the helm, BranchOut aims to leverage its GentleDry™ technology to reach a broader audience, offering nutrient-dense, clean-label snacks that cater to health-conscious consumers. This technology, protected by over 17 patents, allows BranchOut to produce snacks that preserve up to 95% of the original nutrition of fresh produce, distinguishing them in the shelf-stable snack market. While the company’s stock has shown remarkable momentum with a 232% return over the past six months, InvestingPro analysis indicates challenges with gross profit margins at 11.5%.

The company has previously announced its expectations to be cash flow positive starting this quarter and to reach $9 million in revenue in the first half of 2025. These projections are supported by multi-million-dollar commitments from retailers, ingredient buyers, and private label partners. InvestingPro subscribers have access to 10 additional key insights about BOF’s financial health and valuation metrics, including detailed cash flow analysis and growth projections.

Thomas shared his enthusiasm for joining BranchOut, citing the company’s breakthrough technology and commitment to quality as key motivators for his new role. He is tasked with building a direct-to-consumer channel that complements BranchOut’s established wholesale business.

This news comes after BranchOut’s January 15 announcement regarding its financial outlook and operational milestones. The company remains focused on sustained growth and innovation in the food technology sector. Based on InvestingPro’s Fair Value analysis, the stock currently appears to be trading above its estimated intrinsic value, with a current ratio of 1.27 indicating adequate short-term liquidity.

The information in this article is based on a press release statement from BranchOut Food Inc.

In other recent news, BranchOut Food Inc. has expanded its At-The-Market (ATM) equity offering from $3 million to $5 million. This amendment was filed with the Securities and Exchange Commission, allowing the company to issue and sell additional common stock through Alexander Capital, L.P. as a sales agent. The increase in the offering size provides BranchOut Food Inc. with greater flexibility in raising capital for various corporate purposes, although specific intentions for the proceeds remain undisclosed. The legal opinion on the validity of the newly available shares was provided by Pachulski Stang Ziehl & Jones LLP. The ATM Offering permits the sale of shares at market prices, which can be conducted from time to time as needed. This development is part of BranchOut Food Inc.’s strategy to manage its capital requirements effectively. The updated prospectus supplement details the increased number of shares that may now be sold under the ATM Offering. Investors are keen to see how the company will utilize this expanded facility to support its operations and growth strategies.

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