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NEW YORK - Braze (NASDAQ:BRZE), a prominent customer engagement platform valued at $3.86 billion, announced today the completion of its acquisition of OfferFit, an artificial intelligence decisioning company. According to InvestingPro data, Braze maintains a strong financial position with more cash than debt on its balance sheet, positioning it well for strategic acquisitions. The move is expected to enhance Braze’s real-time, cross-channel customer engagement capabilities by integrating OfferFit’s advanced machine learning technology.
The acquisition, which was finalized in Q2 FY 2026, follows a longstanding partnership between the two companies. OfferFit’s reinforcement learning engine will now be incorporated into Braze’s platform, aiming to provide brands with innovative tools for personalization and optimization of customer experiences. The move comes as Braze demonstrates strong revenue growth of nearly 26% over the last twelve months, with 13 analysts recently revising their earnings expectations upward.
Braze CEO Bill Magnuson expressed enthusiasm about the acquisition, stating that the integration of OfferFit will allow marketers to focus on strategic aspects of customer engagement by automating campaign creation. He highlighted that the combination of skills and products from both companies would benefit their brand and business goals.
OfferFit’s co-founder and CEO, George Khachatryan, also commented on the synergy between the two companies, emphasizing the potential for brands to leverage their combined AI decisioning systems.
The acquisition aligns with Braze’s development of Project Catalyst, a native AI agent designed to help brands personalize customer experiences. The project is currently available in a limited beta version.
OfferFit, headquartered in Boston, has provided AI decisioning solutions to various industries, including telecom, energy, retail, and travel. Its technology enables 1:1 marketing decisions for individual customers, which stands in contrast to traditional personalization techniques.
Braze has been recognized for its workplace culture and leadership in the field of multichannel marketing hubs. The company is headquartered in New York and operates 15 offices worldwide.
This strategic acquisition is part of Braze’s ongoing efforts to expand its product offerings and enhance its machine learning capabilities. With its upcoming earnings report due in 3 days, investors can access comprehensive analysis and detailed metrics through InvestingPro, which offers exclusive insights into Braze’s financial health, valuation metrics, and growth prospects among 1,400+ top US stocks covered by Pro Research Reports.
In other recent news, Braze Inc has seen a series of analyst updates and strategic developments. Citi raised its price target for Braze to $55, citing the company’s robust fiscal year 2025 performance and a strong Dollar-Based Net Retention Rate of 111%. This adjustment follows Braze’s guidance for a 16% organic growth in fiscal year 2026, excluding contributions from the recent acquisition of OfferFit. Macquarie also increased its price target to $40, acknowledging Braze’s impressive top-line performance, while maintaining a neutral rating. Meanwhile, TD Cowen raised its target to $47, highlighting Braze’s 22.5% revenue growth and the strategic acquisition of OfferFit, which enhances its AI capabilities.
Stifel adjusted its price target for Braze to $45, maintaining a Buy rating, and expressed confidence in Braze’s market share expansion. Goldman Sachs reiterated its Buy rating with a $50 target, emphasizing Braze’s resilience in the face of market volatility and potential benefits from enterprise investments in AI initiatives. Analysts have noted Braze’s strategic moves, such as deeper integration with Shopify and the acquisition of OfferFit, as key factors in its growth strategy. Despite some macroeconomic concerns, Braze’s business operations have performed as expected, continuing to gain market share. These developments reflect a positive outlook from analysts on Braze’s potential for continued growth and strategic positioning in the market.
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