Braze partners with Shopify to enhance e-commerce engagement

NEW YORK - Braze (NASDAQ:BRZE), a customer engagement platform with robust revenue growth of 28.31% in the last twelve months, announced a strategic partnership with Shopify, integrating new features to improve e-commerce marketing. This collaboration aims to provide enhanced real-time insights and personalized shopping experiences for brands, leveraging both Braze’s engagement tools and Shopify’s e-commerce capabilities. According to InvestingPro data, Braze maintains a strong financial position with more cash than debt on its balance sheet, positioning it well for strategic growth initiatives.

The partnership enables brands to quickly onboard and utilize a bi-directional flow of commerce insights, improving identity management and personalization using shopper data. With an impressive gross profit margin of 68.64%, Braze demonstrates strong operational efficiency in its platform delivery. Notably, brands such as e.l.f. Beauty and Hugo Boss already incorporate Braze into their e-commerce strategies.

Braze’s new native e-commerce data schemas and templates facilitate a deeper understanding of shopper behaviors, allowing marketers to swiftly implement campaigns and measure their return on investment. These tools will be available to Shopify customers in the first quarter of 2025 and to non-Shopify customers in the second quarter.

The company also plans to release customizable landing page templates and no-code product personalization features, aiming to streamline marketing efforts and enhance the customer experience across various channels, including WhatsApp and email. With a current ratio of 1.99, Braze maintains strong liquidity to support its product development initiatives.

Kevin Wang, Braze Chief Product Officer, emphasized the platform’s flexibility and power in enabling brands to create engaging experiences, which has led to positive business outcomes for e-commerce brands. The company’s focus on specific industries, such as e-commerce, is expected to make the platform even more user-friendly for marketers.

Braze’s forward-looking statements highlight the anticipated benefits of its products and partnerships. While the company isn’t currently profitable, InvestingPro analysis reveals that 16 analysts have revised their earnings upward for the upcoming period, suggesting potential improvement ahead. For deeper insights into Braze’s financial health and growth prospects, investors can access the comprehensive Pro Research Report, available exclusively to InvestingPro subscribers. However, these statements are based on current assumptions and are subject to risks and uncertainties that may cause actual results to differ materially.

The press release concludes with an overview of Braze’s recognition as an industry leader and its global presence. E-commerce brands interested in optimizing their customer engagement strategies are encouraged to explore the new solutions offered by Braze. The information in this article is based on a press release statement from Braze.

In other recent news, Braze Inc. is approaching its fourth fiscal quarter earnings report, with significant attention on its ability to surpass revenue expectations. JMP Securities has maintained a Market Outperform rating for Braze, setting a price target of $68.00. The firm anticipates record revenue, billings, and committed remaining performance obligations in the upcoming quarter. Despite a decrease in the market’s expected revenue growth rate for Braze’s fourth fiscal quarter from 23% to 19%, the company would need to exceed these expectations by approximately 4% or $6 million to reaccelerate growth.

Meanwhile, Raymond James reiterated its Outperform rating with a $48.00 price target for Braze, following management changes within the company. The firm acknowledged potential short-term disruptions due to new leadership but noted the possibility of a more consistent bookings trajectory in the long term. Both firms highlighted Braze’s record fourth-quarter bookings, which could be a positive signal for investors. The market is closely watching Braze’s upcoming financial results, with analysts expressing confidence in the company’s ability to meet or exceed forecasts despite recent management shifts.

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