BRC Inc. launches public offering of class A common stock

NEW YORK - BRC Inc. (NYSE:BRCC), the Veteran-founded premium beverage company behind Black Rifle Coffee, announced Wednesday it has commenced an underwritten public offering of its Class A Common Stock. The announcement comes as the company’s shares trade near $1.51, down over 75% from a year ago. According to InvestingPro analysis, the stock currently appears undervalued relative to its Fair Value.

The company plans to grant the underwriter, D.A. Davidson & Co., a 30-day option to purchase up to an additional 15% of shares sold in the offering. The offering is subject to market conditions, with no guarantee of completion or final terms.

D.A. Davidson & Co. is serving as the sole bookrunner for the proposed offering, which is being made through a shelf registration statement filed with the SEC on March 21, 2023, that became effective on March 30, 2023.

BRC Inc., founded in 2014 by Green Beret Evan Hafer, develops coffee products marketed toward consumers who support veterans, active-duty military, first responders, and American values.

The company has filed a preliminary prospectus supplement and accompanying prospectus with the SEC detailing the offering terms. Final terms will be disclosed in a final prospectus supplement.

The announcement comes after BRC Inc. filed its most recent quarterly report with the SEC on May 5, 2025, for the quarter ended March 31, 2025.

This information is based on a press release statement issued by the company.

In other recent news, BRC Inc. reported its Q1 2025 financial results, showing mixed outcomes. The company met earnings per share (EPS) expectations with a loss of $0.04, while revenue slightly exceeded forecasts, reaching $90 million against an anticipated $88.09 million. Despite these figures, the company faced challenges, with a 9% decline in overall revenue to $84.6 million, driven by a 15% drop in direct-to-consumer sales, though wholesale sales increased by 9%. BRC Inc. maintained its full-year revenue guidance of $395-425 million and expects annual cost savings of $8-10 million. The company also announced the appointment of Matthew Amigh as the new Chief Financial Officer, bringing extensive financial and operational experience. At the annual stockholder meeting, three Class III directors were elected, and Ernst & Young LLP was ratified as the independent accounting firm for the fiscal year. Analyst firms like D.A. Davidson and Telsey Advisory Group participated in the earnings call, providing insights into the company’s strategies and challenges.

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