Bridgeline Digital enhances scientific retailer’s search

Published 19/02/2025, 14:42
Bridgeline Digital enhances scientific retailer’s search

WOBURN, MASSACHUSETTS - Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider of AI-driven marketing technology with a market capitalization of $18 million and impressive six-month stock return of over 100%, has successfully implemented its HawkSearch tool for a major scientific equipment retailer. The new AI-powered search function is designed to facilitate product discovery and enhance the customer experience on the retailer’s website.

The HawkSearch feature offers dynamic auto-complete options, delivering personalized recommendations and more relevant search results. As customers type in their queries, the system automatically suggests specific products, such as different sizes of centrifuge tubes when a customer looks for such items. This improvement aims to streamline the search process, allowing customers to find products more efficiently.

Ari Kahn, CEO of Bridgeline Digital, expressed pride in the partnership, stating that HawkSearch’s AI capabilities are set to boost customer engagement and drive revenue for the scientific equipment provider, while also offering a more intuitive shopping experience.

Bridgeline Digital focuses on helping companies enhance their online revenue by improving traffic, conversion rates, and average order values. With a robust gross profit margin of 67.7% and annual revenue of $15.4 million, this recent deployment of HawkSearch underscores the company’s commitment to leveraging advanced technology to benefit its clients. According to InvestingPro, which offers comprehensive analysis and 12 additional key insights about the company, Bridgeline maintains strong cash management practices despite current market challenges.

The information for this article is based on a press release statement from Bridgeline Digital. Financial data and metrics provided by InvestingPro, where investors can access detailed research reports and comprehensive analysis of over 1,400 US stocks.

In other recent news, Bridgeline Digital reported its Q4 2024 earnings, with total revenue remaining flat at $3.8 million compared to the previous year. The company experienced a net loss of $600,000, consistent with the prior year, despite launching several new AI-based products. Subscription license revenue saw a slight decline of 1%, while services revenue increased by 11%. Bridgeline Digital is reallocating resources from research and development to bolster sales and marketing efforts, aiming to capture growth in B2B e-commerce and healthcare sectors.

Additionally, Bridgeline Digital announced changes to its Board of Directors, appointing Brandon Ross as a Class III Director following the resignation of Michael Taglich. Ross brings over three decades of financial services experience, which the company anticipates will enhance its strategic planning. The company continues to focus on expanding its market presence with AI-powered e-commerce solutions. Analysts from firms like WestPark Capital have shown interest in the company’s strategic shift, noting the potential for growth through increased sales and marketing initiatives.

These developments come as Bridgeline Digital seeks to leverage its AI products to drive revenue and improve customer engagement. The company has also emphasized partnerships with key players like Salesforce (NYSE:CRM) and BigCommerce to enhance its market reach. Bridgeline Digital’s strategic initiatives are aimed at achieving double-digit core revenue growth, as highlighted by their leadership in recent communications.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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