Crispr Therapeutics shares tumble after significant earnings miss
ANDOVER, Mass. - Byrna Technologies Inc. (NASDAQ:BYRN) reported a 28% year-over-year increase in Amazon Prime Day sales and an 18% rise in sales on its website during the July 4th promotional period, according to a company press release. The company has demonstrated impressive growth, with InvestingPro data showing a robust 73.6% revenue growth over the last twelve months and a remarkable gross profit margin of 61.9%.
The personal defense technology company, which specializes in less-lethal security solutions, said these results build upon its record second-quarter revenue of $28.5 million for 2025.
The company noted a shift in consumer purchasing patterns, with Amazon becoming an increasingly important sales channel. Amazon represented 34% of Byrna’s online sales in the current quarter to date, up from 27% at the end of Q2 2025 and just 12% in Q2 2023.
Byrna is also expanding its brick-and-mortar presence. The company’s products were available in 289 chain store locations at the end of 2024, a 74% increase from the previous year. Byrna expects to reach more than 500 retail locations by August 31, 2025, and over 800 locations by November 30, 2025.
"Demand across our direct-to-consumer channels remains strong, complemented by significant sales growth from our continued retail store expansion," said Byrna CEO Bryan Ganz in the statement.
The company manufactures CO2-powered launchers designed as less-lethal alternatives to firearms for consumer, private security, and law enforcement markets. Its product line includes the Byrna CL, Byrna LE, and Byrna SD personal security devices.
Byrna plans to increase its television advertising and expand partnerships with celebrity influencers to support its growth in the personal safety market, according to the release.
In other recent news, Byrna Technologies reported better-than-expected second-quarter earnings, showcasing strong financial performance. The company posted adjusted earnings of $0.10 per share, surpassing analyst estimates of $0.08 per share. Revenue for the quarter surged by 41% year-over-year to reach a record $28.5 million, slightly above the consensus estimate of $28.16 million. This growth was driven by strong demand for Byrna’s new compact launcher and an expanded retail presence. Additionally, Craig-Hallum initiated coverage on Byrna Technologies with a Buy rating, setting a price target of $39.00. The research firm highlighted Byrna’s strong margins and growth profile as key factors in its valuation. These developments reflect Byrna’s robust financial health and positive market reception.
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