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SAN FRANCISCO - Snowflake Inc. (NYSE: SNOW), a leader in cloud-based data warehousing and analytics with a market capitalization of $68.6 billion, is playing a pivotal role in Canva’s expansion and innovation strategies, as announced at the Snowflake Summit 2025. According to InvestingPro data, Snowflake’s stock has delivered a remarkable 51% return over the past year, though it currently trades above its Fair Value. Canva, a global visual communication platform, is utilizing Snowflake’s AI Data Cloud to enhance user experience and accelerate its business-to-business (B2B) segment growth.
The collaboration enables Canva to refine its product offerings and marketing strategies by leveraging user data. With over 230 million monthly active users and an annual revenue surpassing $3 billion USD, Canva has transitioned from a startup to a major enterprise solution provider. Meanwhile, Snowflake demonstrates strong growth momentum, with revenue increasing 27.5% year-over-year. Its customer base includes prominent corporations such as Salesforce, HP Inc, and Expedia.
Moe Kiss, Canva’s Director of Data Science, emphasized the importance of Snowflake’s scalable data platform in managing the complexity and volume of data resulting from user base growth. Snowflake’s efficiency has been essential for Canva to understand user needs and make informed product decisions.
Erin Foxworthy, Snowflake’s Industry Principal for Marketing and Advertising, praised Canva for centering user insights in their decision-making, which has resulted in a platform that delights users and sustains a thriving enterprise business.
Canva’s use of Snowflake has led to several key advancements:
- Enhanced B2B sales and marketing operations through data optimization.
- Accelerated delivery of new features, such as Canva Sheets, informed by user behavior insights.
- Personalized user experiences with AI-powered design style recommendations.
- Improved marketing ROI prediction and spend optimization across various channels.
- Granular customer segmentation using AI and data integrations for tailored business customer experiences.
Additionally, Canva is testing Snowflake’s Cortex Analyst and other new capabilities to further improve their data infrastructure. This partnership may also explore deeper technical integrations to facilitate the transformation of Snowflake data into visual stories within Canva. For investors seeking deeper insights, InvestingPro offers 12 additional exclusive tips about Snowflake, including detailed analysis of its financial health and growth prospects in its comprehensive Pro Research Report.
The information for this report is based on a press release statement.
In other recent news, Snowflake Inc. reported a strong first-quarter performance, with product revenue increasing by 26% year-over-year, surpassing the company’s guidance by $37 million. This robust growth led to adjustments in full-year guidance, which was raised by $45 million. The company’s remaining performance obligations also showed significant growth, with a 34% year-over-year increase. Citi analysts raised their price target for Snowflake shares to $245, maintaining a Buy rating due to resilient consumption and a notable increase in bookings, including two $100 million deals in the financial sector. Macquarie also increased its price target to $190 while maintaining a Neutral rating, reflecting cautious optimism despite strong first-quarter results. TD Cowen raised its price target to $230, highlighting Snowflake’s effective go-to-market strategies and the successful adoption of its Data Engineering products. Additionally, Snowflake entered a three-year partnership with the LA28 Olympic and Paralympic Games and Team USA to enhance data collaboration and athlete performance. Argus maintained a Hold rating on Snowflake, noting the company’s ongoing investment in artificial intelligence and machine learning as potential future growth areas.
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