Carrier Global unveils new brand identity and purpose

PALM BEACH GARDENS, Fla. - Carrier Global Corporation (NYSE: CARR), a provider of climate and energy solutions, announced the launch of a new brand identity and purpose statement today. The company, known for its air conditioning technology and sustainability efforts, has introduced the tagline "Enhancing the lives we live and the world we share" to reflect its strategic direction and commitment to innovation and global impact. With a market capitalization of $60.6 billion and revenue of $22.3 billion in the last twelve months, Carrier has established itself as a prominent player in the Building Products industry, according to InvestingPro data.

Carrier’s Chairman and CEO, David Gitlin, emphasized the company’s transformation and the reimagining of its brand to align with its status as a higher-growth, customer-driven solutions company. The new tagline "For the World We Share" encapsulates Carrier’s dedication to improving living and working spaces and contributing to a more sustainable future. The company’s financial performance supports this transformation, with InvestingPro data showing revenue growth of 16.7% and an impressive dividend growth of 18.4% over the last twelve months.

The brand transformation includes a new visual identity with a contemporary color palette, designed to symbolize innovation and progress. The iconic Carrier blue oval logo remains a constant, representing over a century of industry leadership.

To promote its brand evolution, Carrier has launched an advertising campaign across national media channels and streaming platforms. The campaign features real-world stories that focus on sustainability and innovation, illustrating how Carrier’s intelligent solutions are enhancing lives.

This rebranding initiative reflects Carrier’s ongoing focus on delivering customer-centric, sustainable solutions in the climate and energy sectors. The company’s history of innovation dates back to the invention of modern air conditioning in 1902, and it continues to lead with a workforce dedicated to customer service and sustainability. Currently trading above its InvestingPro calculated Fair Value, Carrier maintains strong fundamentals with a healthy gross profit margin of 26.8% and operates with a moderate level of debt. For deeper insights into Carrier’s valuation and growth prospects, investors can access the comprehensive Pro Research Report, available exclusively on InvestingPro, covering over 1,400 top US stocks.

The information in this article is based on a press release statement from Carrier Global Corporation.

In other recent news, Carrier Global Corporation reported its first-quarter 2025 earnings, surpassing Wall Street expectations with an adjusted earnings per share (EPS) of $0.65, compared to the forecast of $0.58. The company also exceeded revenue projections, posting $5.22 billion against the anticipated $5.18 billion. Carrier has raised its full-year EPS guidance to a range of $3.00-$3.10, reflecting optimism in its growth prospects. Additionally, Carrier announced a strategic acquisition of Addvolt, a Portuguese company specializing in transport electrification technology, to enhance its capabilities in power management. This move aligns with Carrier’s electrification strategy and commitment to sustainable solutions. In another development, Carrier unveiled plans to invest an additional $1 billion in its U.S. operations over the next five years, creating 4,000 new jobs. This investment will focus on expanding facilities and establishing a new advanced manufacturing site. RBC Capital Markets recently raised Carrier’s price target to $87, maintaining an Outperform rating, following the company’s Investor Day event. Carrier’s growth strategy includes a focus on datacenters, the European heat pump market, and key emerging markets.

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