Celsius names Eric Hanson as new COO to propel growth

BOCA RATON, Fla. - Celsius Holdings , Inc. (NASDAQ:CELH), a prominent player in the functional beverage sector with annual revenue of $1.36 billion and a market capitalization of $6.04 billion, has appointed Eric Hanson as its President and Chief Operating Officer (COO), a move that took effect on March 24, 2025. According to InvestingPro analysis, the company maintains strong financial health with more cash than debt on its balance sheet. The announcement comes as the company continues to solidify its position in the market and capitalize on the growth opportunities within the functional beverages category.

Eric Hanson brings a wealth of experience, having nearly three decades of industry leadership under his belt, primarily in sales, commercial planning, and partnership management. His recent tenure as Senior Vice President of Strategic Partnerships at PepsiCo (NASDAQ:PEP) saw him overseeing a portfolio of brands generating over $3 billion in annual revenue. The appointment comes at a crucial time for Celsius, which has demonstrated impressive growth with a five-year revenue CAGR of 78% and maintains a healthy gross profit margin of 50.2%. His role at PepsiCo also involved managing the integration of the Rockstar Energy Drink business following its $4 billion acquisition by the beverage giant.

John Fieldly, Chairman and CEO of Celsius, expressed enthusiasm about Hanson’s addition to the team, citing his proven leadership and expertise as valuable assets for the company’s growth strategy. Fieldly highlighted Hanson’s ability to foster strategic collaboration and optimize the integration of acquisitions, which is expected to deliver value to consumers and shareholders alike.

In his statement, Hanson acknowledged Celsius’s role in driving the energy drink category’s growth and expressed eagerness to contribute to the company’s expansion and operational excellence. He also mentioned the upcoming inclusion of Alani Nu in Celsius’s portfolio, aligning with consumer megatrends.

Celsius Holdings, Inc. is known for its CELSIUS® energy drink and CELSIUS HYDRATION™ hydration brand, both of which have roots in fitness and are pioneering the better-for-you functional beverage space.

This leadership change is part of Celsius’s broader strategy to enhance its market presence and follows the company’s forward-looking statements regarding its plans, including the pending acquisition of Alani Nu. These statements outline Celsius’s expectations for revenue, operating costs, profitability, and market opportunities, while also acknowledging the potential risks and uncertainties that could impact future results. InvestingPro analysis suggests positive momentum ahead, with analysts forecasting 21% revenue growth and increased profitability for FY2025. For deeper insights into CELH’s growth potential and comprehensive financial analysis, investors can access the detailed Pro Research Report, available exclusively to InvestingPro subscribers.

The information in this article is based on a press release statement from Celsius Holdings, Inc.

In other recent news, Celsius Holdings reported better-than-expected financial results for the fourth quarter of 2024. The company achieved an earnings per share (EPS) of $0.14, surpassing the forecasted $0.10, and exceeded revenue expectations with $332.2 million against an anticipated $327 million. Additionally, Celsius Holdings announced plans to acquire Alani Nu for $1.8 billion, a move anticipated to enhance market share and provide $50 million in cost synergies over two years. Analysts from Needham, Jefferies, and CFRA have all raised their price targets for Celsius Holdings, reflecting confidence in the company’s strategic initiatives and future performance. Needham analysts increased the price target to $40, citing the Alani Nu acquisition as a positive development, while Jefferies and CFRA set targets at $40 and $45, respectively. The acquisition is expected to contribute significantly to Celsius Holdings’ sales and adjusted EBITDA in 2025, according to Jefferies analyst Kaumil Gajrawala. The company also announced a leadership change, appointing Eric Hanson as the new President and COO, effective March 2025, as part of a leadership restructuring.

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