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LONDON - Pri0r1ty Intelligence Group PLC (AIM:PR1) announced the launch of Metr1c, a new data and AI-powered agency focused on brand partnerships in the entertainment sector.
The agency, which has been operating in beta for seven months, combines data analytics, AI technology and creative services to help clients develop revenue-generating partnerships. According to the company’s press release, Metr1c aims to create connections between sponsorship opportunities and digital advertising.
Early clients include The Brits and Sony (NYSE:SONY) Music for official afterparty partnership sourcing, Celtic FC for targeted partnership introductions, Scottish Golf for data analysis across multiple partnership sectors, and Favela Cerveja for partnerships in golf, music and football.
The new division was created alongside Halfspace, a sports data marketing agency recently acquired by Pri0r1ty. The company states that Metr1c will leverage Pri0r1ty’s AI tools and Halfspace’s analytics capabilities to help brands identify suitable partners and measure performance outcomes.
The operational team includes Chris Jammer, founder of Strawberries & Creem Festival, which was previously acquired by Sony Music, along with other professionals from music, marketing, technology, sports and entertainment backgrounds.
James Sheehan, CEO of Pri0r1ty, said in the announcement: "We’re entering a new era where brand partnerships can no longer rely on gut instinct or legacy relationships alone. Our new Metr1c agency uses data and AI to take the guesswork out of collaboration."
The company positions the new division as a response to evolving demands from brands and rightsholders in entertainment seeking data-driven partnership strategies.
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