Cineverse boosts ad sales team with new SVP and EVP

Published 31/03/2025, 14:58
Cineverse boosts ad sales team with new SVP and EVP

LOS ANGELES - Cineverse Corp (NASDAQ: CNVS), an entertainment studio known for its technology-driven content delivery and currently valued at $49.54 million in market capitalization, today announced the addition of Tim Russell as Senior Vice President and the promotion of Terry City to Executive Vice President of Direct Advertising Sales. Russell, who joins Cineverse with a 30-year background in sales leadership, will report to City as the company aims to enhance its advertising sales division.

Russell’s career includes a tenure as Chief Revenue Officer at Sabio Holdings, where he led a strategic shift to CTV streaming sales and achieved record revenues. His experience spans roles at Turner Broadcasting, Comcast, and other significant media companies. City, with over two decades of industry experience, has held executive positions at various media outlets, including Variety and Yahoo Entertainment, and is recognized for co-founding Steel Titan Entertainment.

The appointments follow a period of substantial growth for Cineverse, which reported a 207% increase in total revenue for the third quarter of fiscal year 2025, amounting to $40.7 million. This success is attributed to the performance of the Cineverse 360 ad platform, which has bolstered both direct and programmatic sales. According to InvestingPro data, the company has maintained strong momentum with a 39.86% revenue growth over the last twelve months. InvestingPro analysis indicates the stock is currently undervalued, with analysts maintaining a Strong Buy consensus.

Earlier in March, Cineverse expanded its podcast sales team with Laura Schumer and Ben Cabonargi as Directors of Podcast Sales, focusing on the Cineverse Podcast Network, which ranks in the top 10 with over 75 million downloads.

Cineverse’s advertising solutions cater to a wide range of fandoms through contextual advertising and a premium programmatic network, c360. The company’s portfolio includes audio series, social media, experiential events, and over two dozen free, ad-supported streaming television (FAST) channels.

The information in this article is based on a press release statement from Cineverse. For deeper insights into CNVS’s financial health, growth prospects, and detailed analysis, access the comprehensive InvestingPro Research Report, part of the extensive coverage available for over 1,400 US stocks.

In other recent news, Cineverse Corporation announced the extension of its stock repurchase program, authorizing the buyback of an additional 500,000 shares of its Class A common stock. The Board of Directors approved this extension, which is set to expire on March 31, 2026, unless further modified. This move reflects Cineverse’s ongoing commitment to managing its capital and providing value to its shareholders. Additionally, Cineverse reported strong financial results for its third fiscal quarter of 2025, with revenue surpassing analyst expectations by nearly $2 million, driven by the success of "Terrifier 3" and strong box office performance.

Benchmark analyst Daniel L. Kurnos maintained a Speculative Buy rating with a $10.00 price target on Cineverse, citing the company’s strategic roadmap and future film distribution plans. In another strategic move, Cineverse has integrated SymphonyAI’s Revedia DataOps into its operations to enhance its AI capabilities, aiming to unify data from various streaming services for more sophisticated analysis. This integration is expected to strengthen Cineverse’s AI leadership in the digital streaming sector. The company is also scaling its streaming business through technology partnerships and content licensing expansion.

Cineverse’s Matchpoint and cineSearch services are now positioned as free options, potentially contributing several million dollars to the company’s consolidated impact. The company continues to focus on maximizing return on investment while managing expenditure, with recent initiatives aimed at providing real-time insights into consumption and revenue trends.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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