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SAN DIEGO - Cisco (NASDAQ:CSCO) announced on Tuesday key elements of its Cisco 360 Partner Program, set to launch on January 25, 2026, which aims to enhance partner profitability and customer value delivery. The networking giant, currently valued at $293 billion and trading near its 52-week high of $74.84, has seen its stock surge 27% over the past six months according to InvestingPro data.
The program, co-designed with partners, introduces new specializations, bonuses, and resources focused on helping organizations leverage AI technologies amid infrastructure challenges and skills gaps. This strategic move aligns with Cisco's strong financial foundation, reflected in its perfect Piotroski Score of 9, indicating excellent operational efficiency and financial stability.
The updated program includes a new Cisco Partner Incentive structure with an Eligible Offers list and rebate rates aligned with key innovation areas including campus refresh, AI, security, and premium services. Partners can access two additional bonuses: a Cross Sell Bonus rewarding portfolio breadth and a Next Generation Specialization Bonus for expertise development. Investors tracking Cisco's strategic initiatives can access deeper insights through InvestingPro, which offers comprehensive analysis on Cisco's valuation, financial health, and growth prospects. Pro Research Reports are available for Cisco and 1,400+ top US stocks, transforming complex data into actionable intelligence.
Starting February 2026, Cisco Preferred Partners can earn two new specializations - Secure AI Infrastructure and Secure Networking - which will unlock additional incentive bonuses.
"This program is critical to our mutual success with partners. The Cisco 360 Partner Program serves the agile partner ecosystem that reacts and adapts quickly, innovates continuously, and scales efficiently," said Tim Coogan, Senior Vice President of Global Partner Sales at Cisco.
The company is expanding partner enablement with new resources including Cisco Partner Learning Journeys, an AI Assistant for Partners, Advanced Cloud Demo Experiences, and AI skills training through Cisco U. Additionally, partners will receive marketing support including a Launchpad and Branding Toolkit to prepare for the program launch.
Nicko Roussos, Senior Vice President at TD Synnex, noted, "We appreciate that Cisco invited partners to co-design the new program and listened to ideas along the way. This program is a true reflection of partnership."
The announcement was made at Cisco's Partner Summit event, according to the company's press release statement.
In other recent news, Cisco has been active with several new product launches and strategic updates. The company introduced Cisco IQ, an AI-powered digital interface aimed at simplifying IT operations for enterprise customers. Additionally, Cisco unveiled its Unified Edge platform, designed to support distributed AI workloads by integrating computing, networking, storage, and security capabilities. In a bid to modernize enterprise network management, Cisco also launched new networking solutions to enhance campus, branch, and industrial networks, focusing on cloud-managed fabrics and unified branch solutions.
Moreover, Cisco expanded its Security Cloud Control platform with multi-customer management capabilities, allowing Managed Service Providers to manage security solutions more efficiently. In terms of analyst activity, UBS upgraded Cisco's stock from Neutral to Buy, raising the price target to $88.00. This upgrade reflects UBS's optimism about Cisco's growth prospects, driven by AI infrastructure demand, a significant campus refresh cycle, and growth in the company's security business. These developments indicate Cisco's strategic focus on leveraging AI and enhancing network and security solutions.
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