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OAKLAND - The Clorox Company (NYSE:CLX) announced Wednesday it will increase its quarterly dividend from $1.22 to $1.24 per share on the company’s common stock. According to InvestingPro data, this marks the company’s 48th consecutive year of dividend increases, with the current yield standing at 3.84%.
The dividend will be payable on August 29, 2025, to shareholders of record as of the close of business on August 13, 2025, according to a company press release.
This increase continues Clorox’s practice of providing regular dividend payments to its shareholders. The company, headquartered in Oakland, California, has maintained a history of annual dividend increases.
Clorox manufactures and markets consumer products under various brands including Brita, Burt’s Bees, Clorox, Fresh Step, Glad, Hidden Valley, Kingsford, Liquid-Plumr and Pine-Sol. The company also owns international brands such as Clorinda, Chux and Poett.
Founded in 1913, Clorox was recently ranked first on Barron’s 100 Most Sustainable Companies list for the third consecutive year, according to the press release.
In other recent news, Clorox reported fiscal third-quarter earnings that fell short of expectations, with earnings per share at $1.45, missing estimates from Raymond James and consensus figures from Bloomberg and StreetAccount, which were all around $1.57. The company’s organic sales saw a year-over-year decline of 2%, contrasting with expectations of flat growth or a slight increase. Jefferies adjusted its price target for Clorox, reducing it to $167 from $177, while maintaining a Buy rating, citing a challenging environment in the Home and Personal Care sector. Meanwhile, Citi lowered its price target to $135, expressing concerns over Clorox’s fiscal year 2026 guidance, which may fall below consensus estimates due to weak category trends and ERP shipment benefits unwinding. Jefferies also lowered its price target to $145, maintaining a Buy rating, due to complications anticipated with Clorox’s ERP system rollout. Additionally, Clorox announced the appointment of Gina Boswell, CEO of Bath & Body Works, to its board of directors, effective May 19, 2025, expanding the board to 12 members. Boswell’s extensive experience in consumer goods and her strategic insight are expected to benefit Clorox’s growth initiatives.
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