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OAKLAND - The Clorox Company (NYSE:CLX), a consumer goods giant with a $14.46 billion market cap currently trading near its 52-week low, introduced Clorox Screen+ Sanitizing Wipes on Wednesday, a new product specifically designed to clean and sanitize touchscreens and other electronic devices. According to InvestingPro data, the stock appears fairly valued, with analysts anticipating sales challenges ahead.
The wipes kill 99.9% of bacteria while removing fingerprints, dust, and smudges without damaging sensitive screens, according to a company press release. The product is formulated to address the growing concern about germs on shared electronic devices in workplaces, schools, and other facilities.
CloroxPro’s recent Clean Index Report found that 55% of people consider screens among the most important items to be regularly cleaned in a workplace. The bleach-free sanitizer is engineered with what the company describes as "optimal wetness" to clean and sanitize in one step without leaving streaks or scratches.
"Technology is indispensable for daily life, but electronics have remained a neglected surface when it comes to being properly sanitized," said Brian Goad, Commercial Director at CloroxPro, in the statement.
The company positions the product as a cost-effective solution for businesses, noting that replacing a laptop can cost up to $3,000, while professional cleaning services can cost around $100 per device.
The wipes are designed for daily use on touchscreens, laptops, tablets, and keyboards. According to the company, when used as directed, the product kills bacteria including Klebsiella pneumoniae, Staphylococcus aureus, and E. coli on hard, non-porous surfaces.
Clorox Screen+ Sanitizing Wipes are now available for purchase, with the company planning a live launch event on September 30.
In other recent news, Clorox Company reported its fourth-quarter and full-year 2025 earnings, revealing a strong performance that exceeded market expectations. The company posted an earnings per share (EPS) of $2.87, which was significantly higher than the anticipated $2.21, resulting in a 29.86% surprise. Additionally, Clorox’s revenue for the quarter came in at $2 billion, surpassing the forecasted $1.94 billion. These financial results highlight Clorox’s ability to outperform analyst projections. Despite this positive earnings report, the company’s stock saw a slight decline in aftermarket trading. Investors and analysts are likely to keep a close watch on Clorox’s future performance given these recent developments.
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