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NEW YORK - Criteo (NASDAQ:CRTO), a digital advertising technology company with nearly $2 billion in annual revenue and a perfect Piotroski Score of 9 according to InvestingPro, and dentsu announced an expanded global partnership Friday that will integrate Criteo’s Commerce Media Platform across dentsu’s agency network to enhance commerce and performance media campaigns.
The agreement marks the first implementation of Criteo’s complete Commerce Media Platform stack by a major holding company, according to the press release statement. The partnership will provide dentsu’s clients with AI-enhanced audiences, buying tools, consultancy services and measurement capabilities. Criteo brings strong financial fundamentals to this partnership, maintaining more cash than debt on its balance sheet and earning a "GREAT" financial health score from InvestingPro.
"We want our clients to grow in the Algorithmic Era, and the integration of Criteo’s commerce SKU signals and product intelligence will help power our range of Next Gen media solutions," said Clive Record, President Partnerships and Solutions of dentsu.
Under the partnership, dentsu will utilize several Criteo platforms including Commerce Max Retail Media Demand-Side Platform, which allows brands to promote products across over 200 global retailers in one workflow, and Commerce Growth Performance Buying Platform for executing performance deals across video and display ad formats.
The companies will combine dentsu.Audiences with Criteo’s Commerce Audiences to create a solution that can be activated across Criteo’s demand platforms. Additionally, dentsu clients will gain access to Criteo’s consultancy services to help retailers build and scale their own media networks.
Brian Gleason, Chief Revenue Officer and President of Retail Media at Criteo, described the partnership as providing "a holistic set of solutions that will propel commerce media momentum" for dentsu’s clients.
Criteo operates an AI-powered advertising platform with access to more than $1 trillion in annual commerce sales data, while dentsu provides integrated growth and transformation services across approximately 120 countries. Despite trading near its 52-week low, Criteo’s strong fundamentals and current market position suggest it may be undervalued, according to InvestingPro analysis, which offers 14 additional investment insights about the company in its comprehensive Pro Research Report.
In other recent news, Criteo S.A. reported first-quarter results that exceeded analyst expectations, with adjusted earnings per share at $1.10, surpassing the consensus estimate of $0.78. The company also reported revenue of $451 million, significantly higher than the anticipated $259.76 million, and an increase in its Contribution ex-TAC by 4% year-over-year to $264.4 million. Despite this strong performance, several analysts have revised their price targets for Criteo. Benchmark lowered its target to $46, maintaining a Buy rating, highlighting challenges such as the transition of Criteo’s largest client and the exit of Uber Eats US. JPMorgan reduced its target to $27, citing reduced 2025 revenue guidance and macroeconomic uncertainties. Similarly, Susquehanna adjusted its target to $30, maintaining a Neutral rating due to client changes and softer economic trends. Criteo’s leadership remains focused on growth, with CEO Michael Komasinski emphasizing the company’s position in commerce and media. The company plans to continue investing in product innovation and partner integrations to strengthen its market position.
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