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NEW YORK - Criteo (NASDAQ:CRTO), a profitable digital advertising company currently trading near its 52-week low and identified as undervalued by InvestingPro analysts, and DoorDash (NASDAQ:DASH) announced Monday a multi-year partnership to scale advertising across DoorDash’s marketplace, focusing on grocery, convenience, and non-restaurant retailers.
Under the agreement, Criteo will function as an extension of DoorDash’s U.S. ad sales team, working with brands and agencies while the companies explore potential integration of their advertising technologies.
The partnership will give advertisers working with Criteo access to various DoorDash ad formats, including on-site video, display banners, Sponsored Product, and Sponsored Brands, as well as off-site channels across display, video, search, and social media.
"Delivery is the most important new path in the CPG consumer journey, and DoorDash has become a must-buy destination for convenience, grocery and alcohol brands," said Stephen Howard-Sarin, Managing Director, Retail Media Americas at Criteo.
John Roswech, Head of Business for Symbiosys at DoorDash, stated, "We chose Criteo for its strong brand and agency relationships across grocery, convenience, and other retail categories."
Retail media represents one of the fastest-growing segments in digital advertising. The collaboration aims to provide brands and agencies with additional opportunities to connect with consumers at the point of purchase.
The companies did not disclose financial terms of the partnership in their press release statement.For detailed insights into Criteo’s financial health and growth potential, including 13 additional ProTips and comprehensive valuation metrics, visit InvestingPro to access the full Pro Research Report.
In other recent news, Criteo reported its Q2 2025 earnings, surpassing expectations significantly. The company achieved an adjusted earnings per share (EPS) of $0.92, well above the forecasted $0.71, marking a surprise of 29.58%. Revenue also exceeded projections, reaching $483 million compared to the anticipated $275 million, a surprise of 75.62%. Additionally, Criteo has announced a new partnership with Google for onsite retail media integration. This collaboration, initially available through a limited beta, will allow advertisers to manage campaigns across Criteo’s network of over 200 retailers via Google’s Search Ads 360 platform. The partnership aims to provide unified measurement capabilities for advertisers. Benchmark has reiterated its Buy rating on Criteo stock, with a price target of $42.00, citing the significance of the Google partnership. These developments highlight Criteo’s strategic innovations and strong market positioning.
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