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NEW YORK - Criteo (NASDAQ:CRTO), the $1.25 billion commerce ecosystem platform with a perfect Piotroski Score of 9 according to InvestingPro, announced Thursday the appointment of Wilfried Schobeiri as Senior Vice President, Head of Product, Performance Media.
Schobeiri will report to Chief Product Officer Todd Parsons and lead efforts to transform Criteo’s performance media offerings into a full-funnel, cross-channel, self-service platform for marketers. The company’s transformation comes at a time when InvestingPro analysis shows the stock trading significantly below its Fair Value, presenting a potential opportunity for investors interested in ad-tech companies with strong financial health ratings.
With over 20 years of experience in building technology organizations, Schobeiri previously served as Chief Technology Officer at Ogury and Banyan, and held senior roles at Revantage and MediaMath.
"I’m thrilled to be joining Criteo during such a transformative chapter," said Schobeiri. "The company’s unmatched commerce dataset, global scale, and AI capabilities make it an incredible foundation for innovation."
The company also announced the appointment of Sandeep Hejmadi as Senior Product Director, Data Marketplace, who will report to Arnaud Chataignier, VP of Platform Services. Hejmadi brings 15 years of experience from companies including Snowflake, Amazon, and Walmart.
"Wilfried brings the technical expertise and product vision needed to fast-track our AI-driven commerce solutions," said Parsons in the press release statement.
Schobeiri previously served as a board member of the IAB Tech Lab and contributed to the development of the IAB Europe Transparency & Consent Framework. He continues to advise several adtech and data companies.
According to the company statement, these appointments align with Criteo’s strategy of building AI-first products for commerce to help marketers reach consumers across all stages of the shopping journey. With the company’s next earnings report due on July 30, 2025, investors can access comprehensive analysis and additional insights through InvestingPro’s detailed research reports, which cover over 1,400 US stocks including Criteo’s strong financial metrics and future growth potential.
In other recent news, Criteo has experienced several notable developments impacting its financial outlook and strategic partnerships. Benchmark recently lowered its price target for Criteo to $42, while maintaining a Buy rating, citing expectations for second-quarter adjusted EBITDA to align with forecasts, with potential benefits from foreign exchange. Meanwhile, JPMorgan adjusted its price target to $27, maintaining a Neutral rating, following a modest first-quarter performance but a reduction in 2025 revenue guidance due to macroeconomic challenges and shifts in client strategies.
Criteo has also announced strategic partnerships to enhance its market position. The company has partnered with Mirakl Ads to integrate their technologies, aiming to help retailers better monetize advertising revenue from marketplace sellers. Additionally, Criteo expanded its global partnership with dentsu to incorporate its Commerce Media Platform across dentsu’s network, providing AI-enhanced tools and measurement capabilities. These partnerships are part of Criteo’s efforts to strengthen its commerce media offerings and support client advertising efficiency.
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