Criteo stock hits 52-week low at $26.64 amid market challenges

Published 21/05/2025, 18:34
Criteo stock hits 52-week low at $26.64 amid market challenges

Criteo SA (NASDAQ:CRTO), a global technology company specializing in digital marketing and advertising, has seen its stock price touch a 52-week low, dipping to $26.64. According to InvestingPro data, the company maintains strong financial health with a perfect Piotroski Score of 9 and holds more cash than debt on its balance sheet. This latest price level reflects a significant downturn in the company’s market valuation over the past year, with Criteo’s shares experiencing a 1-year change of -28.15%. The decline in stock value comes amidst a challenging environment for ad tech companies, which are navigating through increased privacy regulations and a competitive digital advertising landscape. Investors and analysts are closely monitoring Criteo’s strategic moves to adapt to these market dynamics and improve its financial performance.

In other recent news, Criteo S.A. reported first-quarter results that exceeded analyst expectations, with adjusted earnings per share reaching $1.10, surpassing the consensus estimate of $0.78. The company also reported revenue of $451 million, significantly above the expected $259.76 million. Despite these strong results, Criteo faces challenges, as several major clients plan to reduce their partnerships, potentially impacting future revenue. Benchmark has adjusted its price target for Criteo to $46, citing challenges such as the exit of Uber (NYSE:UBER) Eats US and reduced spending in key sectors. Meanwhile, JPMorgan lowered its price target to $27, pointing to a decrease in 2025 revenue guidance and macroeconomic uncertainties. Susquehanna also revised its price target to $30, maintaining a Neutral rating due to the anticipated impact of client changes and broader economic factors. Criteo’s CEO, Michael Komasinski, emphasized the company’s focus on growth and resilience, with plans to expand its Retail Media leadership and enhance its platform. Despite the challenges, Criteo’s financial foundation and strategic initiatives aim to support its long-term positioning in the market.

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