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Criteo SA (NASDAQ:CRTO), a global technology company specializing in digital marketing and advertising, has seen its stock price touch a 52-week low, reaching $25.1. Despite the price decline, InvestingPro data reveals the company maintains robust financial health with a perfect Piotroski Score of 9 and holds more cash than debt on its balance sheet. This price level reflects a significant downturn from the company’s performance over the past year, with Criteo’s stock experiencing a 1-year change of -35.16%. While the decline in stock value can be attributed to various market factors and industry-specific challenges, the company maintains strong fundamentals with a healthy 51.8% gross profit margin and an attractive EV/EBITDA ratio of 3.85x. According to InvestingPro analysis, the stock appears undervalued at current levels. As Criteo navigates through a rapidly evolving digital advertising landscape, shareholders and potential investors are closely monitoring its strategies for recovery and growth in the face of these headwinds. With analyst price targets ranging from $27 to $54, detailed insights and 14 additional ProTips are available through InvestingPro’s comprehensive research report.
In other recent news, Criteo S.A. reported first-quarter results that exceeded analyst expectations, with adjusted earnings per share reaching $1.10, surpassing the consensus estimate of $0.78. The company’s revenue for the quarter was $451 million, significantly higher than the anticipated $259.76 million. Despite this strong performance, Criteo faces challenges as analysts from Benchmark, JPMorgan, and Susquehanna have revised their price targets for the company. Benchmark lowered its target to $46, citing challenges such as the exit of Uber (NYSE:UBER) Eats US and reduced spending in key sectors. JPMorgan adjusted its target to $27, pointing to a reduction in Criteo’s 2025 revenue guidance and challenges with major clients. Susquehanna set its target at $30, noting the scaling back of partnerships with significant retail media clients. These developments highlight the mixed outlook for Criteo, as it navigates both strong earnings and strategic hurdles.
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