Cygnus and Verisk unite to boost higher education marketing

CONSHOHOCKEN, Pa. - Cygnus Marketing Communications has entered into a strategic alliance with Verisk Marketing Solutions (VMS) to provide higher education institutions with an enhanced student acquisition platform. This collaboration integrates VMS’s privacy-focused data offerings with Cygnus’s marketing intelligence system, VEGA, aiming to simplify and improve the student recruitment process. The partnership comes at a time when Verisk (Nasdaq: VRSK) demonstrates strong market performance, with revenue growth of 7.47% and impressive gross profit margins of 68.73%.

The partnership is designed to streamline the operational complexities for educational institutions, allowing them to concentrate more on driving enrollment growth. By combining consumer insights with an advanced marketing platform, the alliance promises to deliver a more efficient and effective approach to performance marketing campaigns.

Marcelo Parravicini, Chairman and CEO of Cygnus Marketing Communications, emphasized the alliance’s commitment to privacy and regulatory compliance, stating that it would help institutions recruit students in a manner that protects both student interests and institutional integrity. Jamie Field, vice president of strategic alliances for Verisk Marketing Solutions, echoed this sentiment, noting the importance of compliant and effective marketing for adult education seekers.

The integration of Cygnus’s marketing intelligence with Verisk’s consumer insights under a single provider is expected to redefine the standard for data-driven recruitment strategies. This move positions higher education institutions at the forefront of enrollment management innovation by leveraging transparent and compliant data-driven tactics.

Cygnus Marketing Communications is recognized for its integrated technology and performance marketing solutions within the higher education sector. Verisk Marketing Solutions, a business of Verisk (Nasdaq: VRSK), provides identity data and insights for marketable U.S. consumers and households, emphasizing compliant data sourcing and responsible usage. According to InvestingPro, Verisk is currently trading near its 52-week high, with analysts maintaining positive forecasts for the company’s profitability. For deeper insights into Verisk’s financial health and growth potential, investors can access comprehensive analysis through InvestingPro’s detailed research reports, available for over 1,400 top US stocks.

The information for this article is based on a press release statement.

In other recent news, Verisk Analytics reported its fourth-quarter 2024 earnings, showing a slight beat on revenue forecasts with $736 million, surpassing the expected $733.53 million. However, the company’s earnings per share (EPS) slightly missed expectations, posting $1.61 against a forecast of $1.60. The company experienced notable growth in subscription revenues, which increased by 11% during the quarter. Morgan Stanley raised Verisk’s stock price target to $305, reflecting confidence in the company’s performance, while BMO Capital Markets adjusted their target to $297, maintaining a Market Perform rating. RBC Capital Markets upheld an Outperform rating, citing Verisk’s accelerated subscription growth and effective pricing strategies.

Despite these positive developments, Verisk’s guidance for 2025 was lighter than anticipated, leading to some investor concerns. The company’s projections for 2025 include consolidated revenue between $3,030 million and $3,080 million, with an adjusted EBITDA of $1,670 million to $1,720 million. Management highlighted robust share buyback activity and an increase in dividends, showcasing a commitment to returning value to shareholders. Additionally, Verisk demonstrated strong client engagement and record sales, contributing to improved customer retention and price realization for its services.

In another development, GearTrack announced a partnership with Verisk’s CargoNet to combat rising cargo theft in North America. This collaboration will integrate CargoNet’s RouteScore API into GearTrack’s platform, enhancing cargo security and offering risk assessment tools to customers. The partnership aims to provide actionable intelligence and training to GearTrack customers, helping them mitigate threats and improve operational efficiency.

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