Datadog acquires Eppo to enhance product analytics

Published 05/05/2025, 14:02
Datadog acquires Eppo to enhance product analytics

NEW YORK - Datadog, Inc. (NASDAQ: DDOG), a notable platform for monitoring and securing cloud applications with a market capitalization of $36.26 billion and impressive revenue growth of 26% over the last twelve months, has announced the acquisition of Eppo, a company specializing in feature flagging and experimentation. According to InvestingPro data, the company maintains strong financial health with a gross profit margin of nearly 81%. The integration of Eppo into Datadog’s Product Analytics suite is set to offer developers a comprehensive toolkit for building and deploying high-quality products with greater agility and reduced risk.

With the rise of AI workloads, the complexity of deploying applications has increased, posing challenges for developers in quantifying the business impact of their work. Eppo’s experimentation capabilities aim to address this issue by enabling real-time assessment of user experience impacts and facilitating the safe implementation of changes. InvestingPro analysis reveals that Datadog maintains a healthy current ratio of 2.64, indicating strong operational flexibility for such strategic initiatives.

Michael Whetten, VP of Product at Datadog, emphasized the significance of experimentation in solving the correlation and measurement challenges associated with deploying complex AI models. According to Whetten, this approach allows teams to compare multiple models, balance user engagement against cost, and build AI products that deliver quantifiable value.

Chetan Sharma, founder and CEO of Eppo, expressed enthusiasm about fostering a high-velocity, experiment-first culture across various industries. The merger with Datadog is expected to unify product analytics, feature management, AI, and experimentation capabilities, allowing businesses to learn quickly and ship high-quality products while mitigating risk.

Eppo will maintain its commitment to supporting current customers and attracting new ones as part of Eppo by Datadog.

Datadog’s suite of services, including infrastructure monitoring, application performance monitoring, and log management, provides unified, real-time observability and security for its customers’ technology stacks. The company’s tools are designed to facilitate digital transformation, cloud migration, and collaboration among different teams, all while accelerating the market launch of applications and enhancing security. With analysts maintaining a bullish outlook and setting price targets up to $200, investors seeking detailed insights can access comprehensive analysis through InvestingPro’s exclusive research reports, which cover over 1,400 top US stocks including Datadog.

This development is based on a press release statement and includes forward-looking statements that involve various assumptions, uncertainties, risks, and factors beyond the company’s control. These statements are not guarantees of future performance, and actual results may differ materially from those projected.

In other recent news, Datadog has announced its acquisition of Metaplane, a data observability platform, aimed at enhancing its monitoring and security capabilities for cloud applications. This strategic move is expected to provide businesses with improved tools for managing data quality, particularly as reliance on AI and platforms like Snowflake and Databricks grows. Michael Whetten, Datadog’s VP of Product, highlighted the importance of unifying observability across applications and data to build reliable AI systems. Additionally, Kevin Hu, CEO of Metaplane, noted that the merger would extend data observability to a broader range of companies.

In another development, Rosenblatt Securities has adjusted its price target for Datadog to $150 from $160, while maintaining a Buy rating. This revision reflects changes in sector multiples but indicates confidence in Datadog’s expected performance, with a projected 21% year-over-year organic revenue growth for the upcoming quarter. Similarly, TD Cowen has also revised its price target for Datadog, lowering it to $140 from $165, but maintaining a Buy rating, citing strong sales headcount growth and potential inclusion in the S&P 500 as positive factors.

Meanwhile, Datadog’s stock experienced a rise following the announcement of the Metaplane acquisition, signaling investor optimism about the company’s direction. The market’s response suggests confidence in Datadog’s strategy to broaden its product offerings and address critical data reliability issues. These developments come as Datadog continues to expand its capabilities and navigate the complexities of data management and AI integration.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.