Street Calls of the Week
NEW YORK - DISH TV and its streaming brand Sling TV have selected Bango’s Digital Vending Machine (DVM) platform to power subscription bundles for their customers, according to a press release issued Thursday.
The partnership will initially launch with a football streaming service that DISH customers can add to their monthly bills. This implementation comes in time for the new football season, allowing viewers to access games through a simplified purchase process.
The agreement enables DISH and Sling to connect once to Bango’s platform and gain access to a network of subscription partners without requiring separate integrations for each service. The system allows for rapid deployment of customized bundles, offers, and discounts.
"The Digital Vending Machine from Bango gives DISH the speed and flexibility to deliver in-demand content and services to our customers," said Liz Riemersma, VP of Strategy and Business Development at DISH Video Services, in the press release. "Rapidly launching new offers and bundles is key to enhancing our customers’ experience, and Bango makes that seamless."
Paul Larbey, CEO at Bango, stated that "subscription bundling is entering a new phase - one where personalization, variety, and flexibility are key to growth."
This partnership represents an expansion of DISH’s efforts to bundle and sell subscription services through both its satellite TV and streaming platforms. Bango’s technology is designed to allow resellers such as telecommunications companies, banks, and retailers to offer bundled subscription services to their customers.
Bango PLC is listed on London’s AIM market under the ticker BGO.
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