DoubleVerify adds NBCUniversal CMO to board

Published 03/06/2025, 14:10
DoubleVerify adds NBCUniversal CMO to board

NEW YORK - DoubleVerify (NYSE: DV), a prominent software platform for digital media measurement and analytics, has announced the appointment of Jennifer Storms, Chief Marketing Officer at NBCUniversal Television & Streaming, to its board of directors. Her tenure on the board commenced on June 2, 2025, and she will be part of the Nominating & Corporate Governance Committee.

Storms brings extensive experience from her role at NBCUniversal, where she is responsible for brand strategy, marketing, and consumer engagement across entertainment content and sports, including the streaming service Peacock. Her previous positions include senior marketing roles at PepsiCo, Gatorade, and Turner Sports. With over 25 years in the industry, Storms has also earned recognition from Adweek and SportsBusiness Journal for her contributions to sports marketing.

Mark Zagorski, CEO of DoubleVerify, expressed enthusiasm for Storms’ addition to the board, citing her deep understanding of media and marketing as well as her customer-centric approach. Zagorski anticipates that Storms will provide valuable insights to support DoubleVerify’s growth, particularly in the Connected TV (CTV) sector.

Storms commented on her appointment, emphasizing the importance of DoubleVerify’s commitment to transparency and innovation in the digital advertising space. She expressed her eagerness to contribute to the company’s future direction.

DoubleVerify is known for leveraging artificial intelligence to enhance media outcomes for global brands and plays a role in promoting efficiency in the online advertising ecosystem. The company maintains strong financial health with more cash than debt and a healthy current ratio of 3.72. According to InvestingPro analysis, the company has shown solid revenue growth of 15.3% in the last twelve months. The company’s addition of Storms to its board underscores its ongoing efforts to strengthen its platform and its relationships with advertisers worldwide.

This appointment reflects DoubleVerify’s strategic focus on expanding its influence in the CTV landscape and enhancing its governance with industry expertise. While the stock has experienced a significant 34% decline over the past six months, InvestingPro analysis suggests the company is currently undervalued, with analysts maintaining positive earnings forecasts for the year ahead. For detailed insights and 12 additional ProTips about DoubleVerify’s potential, investors can access the comprehensive Pro Research Report available on InvestingPro. The information for this report is based on a press release statement and financial data from InvestingPro.

In other recent news, DoubleVerify Holdings Inc. reported its first-quarter earnings for 2025, revealing a revenue increase to $165 million, surpassing analyst expectations of $153.09 million. This 17% year-over-year rise in revenue was a significant development, although the earnings per share (EPS) fell short, coming in at $0.01 against the expected $0.02. In the wake of these results, KeyBanc Capital Markets maintained a Sector Weight rating for DoubleVerify, noting a solid start to the year and expressing cautious optimism about the company’s growth prospects. Meanwhile, Stifel analysts also maintained a Buy rating, setting a price target of $17, and highlighted DoubleVerify’s strong performance in the Activation segment. Truist Securities reiterated a Buy rating with a $21 price target, citing the company’s comprehensive suite of products and favorable valuation. DoubleVerify’s recent acquisitions, including Scibids and Rockerbox, are seen as strategic moves to support future growth, with Stifel expressing optimism about the company’s momentum in social activation products. Looking forward, DoubleVerify plans to maintain its full-year guidance, expecting 10% revenue growth despite broader economic uncertainties.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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