DoubleVerify expands brand suitability measurement on Meta platforms

NEW YORK - DoubleVerify (NYSE:DV), a digital media measurement company with impressive 82% gross profit margins and strong revenue growth of 15.3% in the last twelve months, announced Thursday it has expanded its post-bid brand suitability measurement capabilities across thirty content-level categories on Meta’s Facebook and Instagram Feeds and Reels. According to InvestingPro analysis, the company maintains a robust financial health score, suggesting strong operational efficiency.

The expansion builds upon DV’s earlier introduction of automated content-level controls on these Meta platforms. The company’s capabilities now include comprehensive content-level controls and reporting in 34 languages. With a healthy current ratio of 3.72 and more cash than debt on its balance sheet, DoubleVerify appears well-positioned to continue investing in its technology infrastructure. InvestingPro subscribers can access 12 additional key insights about DoubleVerify’s financial position and growth prospects.

The enhanced measurement tools allow advertisers to align DV’s avoidance controls with post-bid measurement, providing more detailed insights into ad placements.

"By unifying suitability controls and measurement across all of DV’s content categories, we’re giving brands the tools to drive stronger performance on Meta’s Feeds and Reels, with more control, more transparency, and more impact," said Mark Zagorski, CEO of DoubleVerify.

The system uses DV’s AI-powered Universal Content Intelligence engine to analyze video, image, audio, speech, and text for content classification. The company employs a key frame extraction method for video analysis that focuses on relevant moments, which it claims enables faster classification without compromising precision.

DoubleVerify’s brand suitability solution for social media is part of its Media AdVantage Platform, which combines verification, optimization, and measurement capabilities.

The announcement represents an expansion of the ongoing partnership between DoubleVerify and Meta, according to the press release statement. With net income expected to grow this year and strong market positioning, DoubleVerify continues to demonstrate its ability to execute on strategic initiatives. For detailed analysis and comprehensive insights, investors can access the full DoubleVerify Research Report, available exclusively on InvestingPro.

In other recent news, DoubleVerify Holdings, Inc. has renewed CEO Mark Zagorski’s contract with updated compensation terms. The agreement, effective July 21, 2025, sets his annual base salary at $669,500 and includes a target annual bonus equal to 100% of his salary. Additionally, he will receive restricted stock units valued at $2,500,000. In analyst updates, Craig-Hallum has lowered its price target for DoubleVerify to $20.00 from $22.00 while maintaining a Buy rating. Meanwhile, Citizens JMP and JMP Securities have both reiterated their Market Outperform ratings with a price target of $20.00. KeyBanc has raised its revenue and earnings estimates for DoubleVerify following the company’s Innovation Day, increasing its 2025 revenue forecast by 3% to $744 million and its 2026 estimate by 2% to $824 million. The firm also raised its EBITDA projections, citing stabilization in DoubleVerify’s core business.

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