DoubleVerify launches AI-powered media quality solution for video ads

NEW YORK - DoubleVerify (NYSE: DV), a digital advertising technology company with impressive gross profit margins of 82% and strong financial health according to InvestingPro, announced Wednesday the launch of DV Authentic AdVantage, a solution that combines media quality controls with AI optimization for video advertising across walled garden environments.

The new offering integrates DV’s verification capabilities with DV Scibids AI technology to help advertisers enhance performance while maintaining brand safety standards. According to the company, which has maintained solid revenue growth of 15.3% over the last twelve months, the solution aims to eliminate traditional trade-offs between cost efficiency, media quality, and performance in walled garden advertising.

Mark Zagorski, CEO of DoubleVerify, stated that the new product helps "brands boost spend efficiency, scale reach, and achieve breakthrough performance across walled gardens."

The solution is part of the company’s broader DV Media AdVantage Platform (DV MAP), which combines verification, optimization, and outcome measurement capabilities. This framework allows advertisers to verify media quality, optimize campaigns through AI, and measure campaign outcomes.

DV Authentic AdVantage follows DoubleVerify’s strategic acquisitions of Scibids in 2023 for AI-powered optimization and Rockerbox earlier this year for marketing measurement. The company’s strong balance sheet, with more cash than debt and a healthy current ratio of 3.72, positions it well for strategic growth. For detailed analysis of DoubleVerify’s acquisition strategy and financial outlook, visit InvestingPro, where you’ll find exclusive insights and 11 additional ProTips about the company.

The company reports that advertisers using the solution can protect brand equity by ensuring alignment with suitable content, maximize campaign performance through automated bid adjustments, and verify quality through the DV Pinnacle analytics platform. With analysts expecting continued profit growth and the stock currently trading below its Fair Value, DoubleVerify demonstrates both operational and investment potential.

This information is based on a press release statement from DoubleVerify.

In other recent news, DoubleVerify Holdings Inc. has raised its second-quarter revenue guidance, now expecting between $180 million and $184 million, marking a 17% year-over-year increase at the midpoint. The company also updated its adjusted EBITDA guidance to a range of $52 million to $56 million, reflecting a 30% margin at the midpoint. For the full year 2025, DoubleVerify projects a revenue growth of approximately 13% year-over-year with an adjusted EBITDA margin of around 32%. In addition, DoubleVerify announced a new partnership with Lyft to provide media verification capabilities across Lyft’s advertising platform, enhancing transparency for advertisers.

In leadership news, DoubleVerify has appointed Jennifer Storms, Chief Marketing Officer at NBCUniversal Television & Streaming, to its board of directors, where she will serve on the Nominating & Corporate Governance Committee. Analyst firm Truist Securities maintained a Buy rating on DoubleVerify, with a price target of $21, citing a less risky financial model and a comprehensive suite of products. Meanwhile, KeyBanc Capital Markets maintained a Sector Weight rating, noting an 8% revenue upside in the first quarter and expressing cautious optimism about future growth. DoubleVerify’s upcoming Innovation Day on June 11, 2025, is expected to provide further insights into the company’s product roadmap and growth initiatives.

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