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SAN JOSE, Calif. - eBay (NASDAQ: EBAY), the $45.4 billion e-commerce giant with impressive gross profit margins of 71.9%, announced Wednesday the launch of free returns for qualifying vehicle parts and accessories purchases across its marketplace, which hosts more than 700 million automotive items.
The new policy allows buyers to return parts for any reason at no cost, addressing a common concern when purchasing automotive components online. Returns can be made within 30 days after delivery for most eligible items. According to InvestingPro data, this initiative comes as eBay demonstrates strong financial health, with the platform generating over $10.4 billion in revenue over the last twelve months.
"Buying a vehicle part online can feel like guesswork, but free returns let buyers purchase a part and easily send it back if it’s not right," said Neil Sethi, Director of U.S. Commercial Operations, Parts & Accessories at eBay.
The program builds upon the company’s existing eBay Guaranteed Fit service, which already protects buyers against fitment issues. Under the new returns policy, customers can print free shipping labels and choose between scheduling pickups or dropping off items at shipping locations.
eBay has also implemented an accelerated refund processing system, including an option to receive eBay credit for faster resumption of shopping.
The initiative aims to reduce uncertainty for both occasional DIY enthusiasts and professional mechanics who source parts through the platform.
According to the press release statement, the free returns program is now active, with eligible items clearly marked on the marketplace. The company’s stock has shown remarkable performance, delivering a 78.5% return over the past year. For detailed analysis and additional insights, including 15 more exclusive ProTips, visit InvestingPro, where you can access comprehensive research reports covering what really matters about eBay’s financial performance and market position.
In other recent news, eBay’s second-quarter earnings have prompted several analysts to raise their price targets for the company. CFRA increased its target to $107, highlighting a notable 6-point acceleration in U.S. gross merchandise volume (GMV) and strong performance in focus categories such as collectibles and luxury goods. Benchmark also raised its target to $100, noting that eBay exceeded second-quarter expectations and provided an optimistic third-quarter outlook with accelerating GMV growth. Stifel adjusted its price target to $75, citing a 10% year-over-year growth in focus category GMV and robust U.S. consumer spending. Cantor Fitzgerald lifted its target to $85, acknowledging that eBay’s GMV and adjusted earnings per share surpassed Wall Street expectations by 4% and 6%, respectively. Needham set its price target at $95, referencing the company’s better-than-expected quarterly performance and growth acceleration. These updates reflect a positive response from analysts following eBay’s strong quarterly results and growth in key areas.
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