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NEW YORK - Media investment analysis firm Ebiquity Plc (LON:EBQ) announced Tuesday two leadership appointments to strengthen its Americas operations and global artificial intelligence capabilities.
Michele Harrison has been named Managing Director for the Americas region and will join the Group Executive Leadership Team. Travis Lusk has been appointed Group Director of AI Solutions. Both executives will be based in the United States and have been with the company for several years.
Harrison, who previously led Ebiquity’s Client Management team, brings over 30 years of marketing and media experience to the role. During her 12-year tenure with the company, she has worked with global and national brands on media optimization. Her career includes previous positions at ESPN and MediaCom.
Lusk, a certified Brand Safety Officer, specializes in programmatic advertising, connected TV, podcasting, and broadcast advertising technologies.
"Michele’s proven track record of driving client success makes her the ideal leader to capitalize on growth opportunities across the Americas region," said Ruben Schreurs, CEO of Ebiquity, according to the press release. "Travis’s expertise in AI solutions perfectly aligns with our strategic priorities."
The appointments reflect Ebiquity’s focus on the Americas as a growth market and its investment in AI and analytics capabilities, according to the company’s statement.
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