Estée Lauder names new President for Makeup Brand Cluster

Published 29/05/2025, 14:20
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NEW YORK - The Estée Lauder Companies Inc. (NYSE: EL), currently valued at $23.8 billion, has announced the appointment of Lisa Sequino as the new President of its Makeup Brand Cluster, effective June 9, 2025. According to InvestingPro data, the company maintains impressive gross profit margins of 74%, despite facing recent challenges with a -44% one-year return. In her new role, Sequino will oversee the strategic direction and global growth of the company’s makeup portfolio, which includes M·A·C, Bobbi Brown, Too Faced, Smashbox, and GLAMGLOW.

Having previously held senior positions within Estée Lauder, Sequino brings over two decades of experience in the beauty industry back to the company. Her tenure includes roles as Senior Vice President and General Manager for Estée Lauder – North America and Senior Vice President, Brands – North America. Sequino has also served as CEO of JLo Beauty and Supergoop!, where she expanded the brand’s global presence and launched innovative products. Her appointment comes at a crucial time, as InvestingPro analysis shows 18 analysts have revised their earnings expectations downward for the upcoming period.

Jane Hertzmark Hudis, Executive Vice President and Chief Brand Officer, expressed confidence in Sequino’s leadership, citing her strong track record and strategic thinking as key to driving the makeup cluster’s growth. Sequino’s responsibilities will include accelerating innovation, enhancing consumer recruitment, and ensuring local relevance across the makeup brands.

Sequino expressed her enthusiasm for the opportunity to drive growth and innovation in the makeup category, emphasizing the potential to reach new consumers globally. She plans to focus on trend acceleration, digital and social media strategies, and local market relevance to engage with today’s makeup consumers.

The Estée Lauder Companies is a leading global manufacturer and marketer of skin care, makeup, fragrance, and hair care products. With a portfolio of prestigious brands, the company’s products are sold in approximately 150 countries and territories. The company has maintained dividend payments for 30 consecutive years, currently offering a 2.11% yield, and maintains a healthy financial position with a current ratio of 1.41. For detailed analysis and additional insights, investors can access the comprehensive Pro Research Report available on InvestingPro.

This leadership transition is part of Estée Lauder’s broader strategy, as outlined in the press release, to strengthen its makeup category and unlock long-term opportunities. The company’s forward-looking statements, however, come with the usual caution that actual results may differ from expectations due to various factors, including the ability to successfully implement its strategies.

The announcement is based on a press release statement from The Estée Lauder Companies Inc.

In other recent news, Estee Lauder reported its third-quarter fiscal year 2025 results, surpassing earnings expectations with an earnings per share (EPS) of $0.65, significantly higher than the anticipated $0.31. Revenue for the quarter also exceeded forecasts, reaching $3.55 billion compared to the expected $3.52 billion. Despite these positive financial results, the company’s organic sales declined by 9%, with significant drops in Travel Retail sales, which fell by 28%. Estee Lauder’s management is optimistic about achieving sales growth in fiscal year 2026, contingent upon resolving tariff issues that have impacted earnings potential.

Estee Lauder’s performance across its key divisions showed varying levels of decline, with Skin Care sales falling by 11%, Makeup by 7%, and Hair Care by 10%. Fragrance sales dipped slightly by 1%, against an expected increase. Regionally, the Americas and the Europe, Middle East, and Africa (EMEA) regions experienced sales declines of 5% and 16%, respectively, while Asia-Pacific sales decreased by 1%, performing better than anticipated. Analysts from Berenberg, UBS, Citi, and Goldman Sachs have adjusted their price targets for Estee Lauder, with Berenberg and UBS increasing their targets to $61 and $62, respectively, while Citi raised its target to $60, and Goldman Sachs reduced it to $67.

Estee Lauder’s management has expressed confidence in returning to sales growth by fiscal year 2026, supported by market share gains in the U.S., China, and Japan, and ongoing strategic initiatives. However, uncertainties surrounding tariffs and a weaker fourth-quarter outlook remain challenges. The company’s efforts to enhance transparency and mitigate tariff impacts are ongoing, with a focus on maintaining market share and accelerating innovation to drive future growth.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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