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Investing.com -- Trinity Capital (NASDAQ:TRIN) has committed $62.7 million in growth capital to Atmosphere TV, a fast-growing streaming platform designed for commercial spaces, according to the press release seen by Investing.com.
The deal marks one of Trinity’s most significant tech media investments this year and underscores growing institutional interest in media platforms targeting out-of-home audiences.
Atmosphere TV, founded in 2015 by John and Leo Resig, operates more than 30 ad-supported channels across sports, entertainment, and news, tailored for venues like bars, gyms, and restaurants. The funding aims to accelerate Atmosphere’s expansion and product development.
“Atmosphere TV is setting a new standard by providing the most engaging content out there,” said Ryan Thompson, Managing Director of Tech Lending at Trinity Capital. “We’re excited to partner with their team and support them during this time of significant growth.”
Atmosphere’s CEO Blake Sabatinelli praised Trinity’s sector focus, calling the firm “an ideal capital partner” for its next phase of growth.
“Their support will help us accelerate innovation, expand our footprint, and continue delivering exceptional experiences for our viewers and business partners,” he said.
The company’s model taps into the booming market for short-form content and targeted advertising, delivered via a proprietary system that enables audio-optional viewing and in-venue brand promotion.
“The rise of short-form video alongside the expansion of targeted digital advertising outside of the home creates a huge opportunity for Atmosphere,” said Brendan Carr, Director of Tech Lending at Trinity.
Headquartered in Phoenix, Trinity Capital positions itself as a long-term partner for innovative companies across different sectors, offering tailored debt solutions.