Expedia Group expands B2B platform with new APIs

Published 14/05/2025, 16:38
Expedia Group expands B2B platform with new APIs

SEATTLE - Expedia Group (NASDAQ: EXPE), a $21.7 billion travel technology company with impressive gross profit margins of 89.5%, announced the launch of new APIs and advertising solutions aimed at enhancing its B2B partnerships and streamlining travel booking experiences. According to InvestingPro data, the company’s strong financial health score and consistent revenue growth of 5.6% underscore its market leadership position. This expansion includes APIs for car rentals, activities, insurance, and air travel, and is expected to save hotel partners approximately 8 million hours and $120 million annually in operational costs. These efficiency improvements align with the company’s strong operational metrics, as revealed in InvestingPro’s comprehensive analysis, which shows robust cash flow generation and effective capital management.

The Car API provides access to inventory from over 110 brands in 190 countries, including exclusive offerings from 43 providers. The Activities API offers over 170,000 bookable experiences worldwide. The Insurance API, currently being tested on the Expedia TAAP travel agent platform, will allow partners to offer trip protection directly within the booking path. Additionally, the Air API will soon enable seamless integration of air travel with lodging and car rentals for an all-in-one booking experience.

Expedia Group’s Reservation Management API introduces 15 new features to help hoteliers manage bookings and streamline operations more efficiently through their own software systems. This move is part of the company’s vision for Autonomous Supply, aiming to create a more efficient and tech-enabled industry.

Furthermore, Expedia Group is leveraging GenAI technology to transform how travelers discover, plan, and book trips. Starting in early June, Expedia Trip Matching will allow travelers to turn Instagram reels into personalized travel recommendations. This feature is currently available for beta access.

The company is also integrating with OpenAI Operator and Microsoft Copilot Actions to bridge the gap between travel discussion on GenAI platforms and actual booking with a brand. The AI Agent on Hotels.com app is another innovation that combines conversational discovery, shopping, and servicing into a single end-to-end experience.

Expedia Group Advertising has introduced new media upgrades, including a partnership with Beautiful Destinations for co-created shoppable travel content and enhanced offsite targeting through The Trade Desk leveraging first-party data. Additionally, a new loyalty offering allows Destination Marketing Organizations to sponsor bonus rewards, driving higher-value bookings and increased loyalty.

This suite of advancements was unveiled at Expedia Group’s EXPLORE event and is expected to drive partner growth and deliver smarter traveler engagement. The information is based on a press release statement from Expedia Group. With its current strong market position and favorable financial indicators, investors seeking detailed insights can access the complete financial analysis and 12 additional exclusive ProTips through InvestingPro’s comprehensive research report, part of its coverage of over 1,400 top US stocks.

In other recent news, Expedia Group Inc. reported first-quarter results that fell short of consensus expectations, with gross bookings and revenues coming in at the lower end of the company’s guidance. The company adjusted its full-year growth expectations, now forecasting a 2-4% increase in gross bookings, down from the previously anticipated 4-6%. Despite these challenges, Expedia’s disciplined cost management led to a robust EBITDA performance, surpassing forecasts by 10%. Analysts from several firms have responded by adjusting their price targets for Expedia. DA Davidson reduced the target to $174 while maintaining a Neutral rating, citing the dip in travel demand in the U.S. Benchmark cut its target to $215 but kept a Buy rating, expressing optimism for long-term growth. Cantor Fitzgerald increased its target to $170, maintaining a Neutral rating, and highlighted the company’s effective cost-saving measures. Meanwhile, TD Cowen lowered its target to $170, maintaining a Hold rating, noting the modest shortfall in top-line growth. These adjustments reflect analysts’ mixed outlooks on Expedia’s ability to navigate the current travel environment and its long-term potential.

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