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LONDON - Mortgage Advice Bureau (MAB) has launched a nationwide educational campaign for first-time buyers, supported by research suggesting homeownership may be more financially beneficial than many renters believe.
According to research conducted by MAB between April and May 2025, homeowners could potentially save up to £30.88 per day or £11,272 annually compared to renters over a 30-year period. The study modeled costs across multiple UK cities including London, Bristol, Manchester, and Leeds.
The data indicates that in London, the financial gap between renting and buying could reach £540,687 over three decades, equivalent to nearly £50 daily. In Bristol, this difference rises to £573,110, attributed to greater savings on bills and ownership-related expenses.
Despite these potential advantages, 27% of renters surveyed believe homeownership remains out of reach. The most commonly cited barriers include high property prices (61%), difficulty saving for a deposit (56%), and concerns about income stability (32%).
"The perception that buying a home is always less affordable than renting simply doesn’t reflect what our data is showing across the country," said Ben Thompson, Deputy CEO of MAB, in a press release statement.
The campaign aims to provide educational resources and affordability tools through MAB’s network of 2,000 advisers nationwide, helping renters understand their options for entering the property market.
MAB’s research drew on publicly available data from Zoopla, the Office for National Statistics, and UK Government sources. The company trades on the AIM market under the ticker MAB1.L.
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